Phoenix Flavors & Fragrances
An Acquisition Leads To A Whole New Brand Strategy For Phoenix Flavors & Fragrances
Phoenix Flavors & Fragrances recently acquired Innovating Fragrances, which significantly enhanced their capabilities and market presence. To reflect their growth, Phoenix approached Costello Creative Group for aid in scaling their digital presence and brand.
Services
- Messaging Strategy
- StoryBrand®
- Digital Strategy
- Website Design
- Website Maintenance
- Collateral Design + Production
Showcasing Phoenix’s Commitment to Innovation and Customer Satisfaction
Phoenix Flavors & Fragrances has earned a reputation for continually innovating their offerings and delivering satisfying results. To ensure that this resonated through their new website, Costello Creative Group audited the existing site and then worked with the Phoenix team to clarify their message through a StoryBrand® exercise.
With clear messaging and goals, Costello Creative wrote a new playbook for Phoenix’s online presence. Using this playbook, CCG crafted an engaging narrative as we wrote and developed the new site.
Success
CCG successfully rebranded our website, which featured new design and marketing language. The team had excellent project management skills, delivered the project on time, and showcased clear communication. Their personable, easygoing, and flexible approach really impressed us.
A Fully Immersive Brand Experience
Phoenix Flavors & Fragrances’ goals included creating a brand experience that flowed from every employee and client touch point. While the website was in production, Costello Creative Group designed new, elevated interiors for the Phoenix Flavors & Fragrances Creative Center in Red Bank, New Jersey. These spaces were designed to create an inspiring aesthetic and boost employee morale.
While the website was in production, we were invited to elevate the interiors of PF&F’s Redbank Creative Center to create an inspiring aesthetic and boost employee morale. The project consisted of developing a theme and applying it to the space in the form of a series of vinyl graphics and dimensional lettering. This project ended up winning us a Communicator award.
Phoenix Flavors & Fragrances called on CCG to reimagine their trade show experience and align it with the brand’s new look and feel. This involved developing a new graphic and sourcing all necessary hardware to build a truly one-of-a-kind trade show booth design. The new trade show booth was unveiled alongside a custom landing page to drive trade show traffic, uniting the brand’s online and offline engagement.
