Only 30 minutes from NYC, Costello Creative Group (formerly George Costello Creative, LLC) assists growth-minded Clients in the specialty chemical, flavor, and fragrance industry. We’re not a strategic marketing or digital agency. Rather, we’re a design-centric graphic design firm that focuses on high-level executions. We partner with marketing teams to develop unique print and digital communications that motivate, inspire, and encourage their audiences to take action.
And we almost never existed…
My name’s George Costello and I’m the Founder/CEO. And I’d like to share our story…
In May, 2012 I lost my dream job. I was working for a large corporation that was driven by creative ideas and clever solutions that generated revenue. It’s what I always wanted to do. Eight years after climbing the ladder from Graphic Designer to Art Director, my career (or so I thought) was over in an instant. To add insult to injury, my wife Janine had also lost her job a few weeks prior, and my father was dying. The world felt like it was collapsing. I immediately decided to take control of my creative and business life. Galvanized around this mission, I started my own design firm with a mission to bring my creative, interpersonal, and management skills directly to my Clients. The first iteration of Costello Creative Group was born.
In the six years since we hung our shingle here in Woodbridge, NJ, we’ve garnered the respect of our business community and won awards from NJ Ad Club, JSPRAA, NJCAMMA, and GDUSA. In addition, I had the honor of being named one of ‘Jersey’s Best Marketing & Communications Professional Under 40’. My commitment to a team-driven approach has led us to where we are today with a group of mission-driven, high-caliber individuals that solve business communication challenges.
‘Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.’
The CCG brand is all about dividing and conquering. We are here to transform the research and valuable consumer insights you have gathered into strong Client-facing submissions. With Clients that range across industries, but with a specialty in Fragrance & Flavor sectors, our Clients rely on us to provide them with creative solutions that set them apart, feel fresh, and modern. A unique perspective, from a new angle, always rooted in strategy and industry experience is why our Clients come back again and again.
So if you’re tired of the same ol’-same ol’ and are not willing to gamble your next initiative on a large creative agency, give us a call, we’d love to chat. Take a few moments to check out our work and follow us on our social media platforms: Instagram, Pinterest, Facebook, Twitter, and LinkedIn.
George Costello is the Founder/CEO of CCG. His company was founded in May of 2012 after he spent nearly eight years with Firmenich, a leading global flavor & fragrance manufacturer. During that time, he functioned as the Art Director supporting global business segments cross-category with their vast communication needs. This opportunity allowed him to develop a deep industry understanding of their client's needs which ultimately led to the birth of his studio and their unique industry focus.
George always had a strong passion for creative arts. After receiving a BFA in Graphic Design & Visual Communications from Kean University in 2002, where he was part of the Art Honor Society, he began his career as a junior designer for a commercial printer. From there, he spent a brief stint designing packaging for an automotive company before landing his dream job in the flavor and fragrance space. Since the inception of CCG, his business has grown from one to five employees and has won multiple awards for creative excellence from GDUSA, NJCAMMA, Jspraa, and the NJ Ad Club. One of his proudest achievements is the 2017 'Jersey’s Best MarkComm Professionals Under 40' Award which is a welcome addition to his collection of accolades.
In addition to NJ Ad Club, George is also part of Entrepreneurs Organization (EO), The NY Marketing Resources Group, Hudson Business Exchange, and Women in Flavor & Fragrance Commerce (WFFC). George grew up in Union, NJ, is 39 years old, and currently, resides in Sayreville, NJ. He lives with his lovely wife Janine of six years and their three-year-old son, Deklin. When George is not focused on creativity or spending time with his family, he enjoys reading, working on his business, and playing drums.
Director of Operations
Janine Costello, Director of Operations at CCG, joined our team in 2016. She has over 20 years of small and big-box customer service experience and wore many hats throughout the years. Her experience includes administrative duties, budget allocation, statistics, sales, scheduling, and project management, to name a few.
Today, she provides sound counsel to the Owner/CCO while maintaining complete confidentiality on a range of sensitive topics. She also oversees the day-to-day internal operations in an administrative capacity. Her involvement in long-term business planning includes lead generation, social media, and direct mailings. Some financial functions include accounting, payroll, billing, and performance analyses. Janine ensures inventory of all supplies, assets, and office equipment. She’s in charge of reviewing resume’s, onboarding new hires, HR education, and maintaining state compliance.
On a personal note, the most critical ingredient in Janine’s recipe is Music. At William Paterson University she received her BA in Music in 1996. Always performing, she has been active in musicals, cabaret groups, rock bands, and original music. Through the years she has competed and won several first-place awards for singing and composing, including the Sussex-Warren Arts Foundation Talent Competition and the Champion of the Grill Sussex County Talent Search.
Her most beloved treasure is her son, Deklin, who fills her days with fun and great surprises! She is married to the love of her life, George, and grew up in Sparta, NJ.
Sean McCloskey is the Graphic Designer at George Costello Creative. After beginning work at CCG as an intern in 2014, Sean developed his skills in the field and became a full-time designer with the company a year later. A fellow Kean alumni, Sean graduated after receiving a BFA in Graphic Design in 2015 in addition to his AA in Liberal Arts from Brookdale Community College in 2012.
Sean loves to take a client’s idea through the design process and turn it into something unique and impactful. His favorite projects are those that involve building a brand identity and all of the parts that go into shaping the brand’s distinct image.
Sean currently resides in Old Bridge, NJ with his fiancé. In his downtime, Sean enjoys cooking, binging on Netflix shows, and discovering new music. On the weekends, you'll find him snapping pictures of his growing record collection and sharing them on Instagram for like-minded vinyl enthusiasts.
Jessica Levasseur: creative professional, passionate eccentric, critical thinker & CCG Graphic Designer. Jess received her BA in Graphic Design & Advertising at Fairleigh Dickinson University in 2014. A self-proclaimed thrill-seeker, Jess has a natural disposition to challenge herself which has honed her wide range of skills in design.
Her print design experiences include brand asset management for retail spaces, creating brand identities, conceptualizing packaging, planning visual event experiences, fulfilling projects from business card to bus wrap scale, and more. Jess has indulged her curiosity to strengthen digital and web design skills throughout the past few years. Some of her recent projects include programming digital signage, early-stage user testing for web applications, crafting user experiences, user interface design, email template designs, and more.
Jess’ home in Parsippany, NJ is one of her favorite go-to locations to spend her spare time with loved ones. It is not unusual to catch Jess crossing off travel destinations from her bucket list. She finds luxury in discovering street art, culture, and cuisine as often as possible.
Wagner Velez is our newest CCG Graphic Designer and creative professional. Having graduated from Kean University with his BFA in Graphic Design in 2017, Wagner has been honing his skills in the design world both in print and fashion.
His background in Screen Printing allows him to be versatile, creative, and detail oriented. He enjoys trying new things and experimenting with colors in his design. A firm believer in customer service, Wagner loves taking his time to understand client needs to deliver the best final product. He enjoys illustrative work and recently has taken a curiosity in mobile design and user experience.
Wagner currently lives in Elizabeth, NJ where he has lived his whole life. He is however no stranger to travel, having traveled to 32 of the 50 states and multiple Caribbean islands, with many more places planned. In his spare time you can find him detailing his cars or at car related functions, enjoying street art, culture, and style.
Hiring As Needed
Freelance Graphic Designer
Heroes or Zeroes
We aim to achieve business goals while delivering happiness so that our Clients see value, re-engage, and refer our team to others.
We eliminate uncertainty by over-communicating and keeping our Clients advised throughout their projects’ life cycle so that they always know where they are in their journey.
When our Client’s win, we win because we forge collaborative relationships whereby our complimentary skill sets create harmonies that ensure our victory.
We always deliver our very best work after examining it closely, and then reviewing it again for accuracy, always striving for creative excellence.
Invest To Be The Best
We invest our time and resources in improving ourselves so that we can deliver every project at the highest level of our abilities.
We embrace and employ process at the core of everything we do because our systems promote efficiency, and quality that allows us to maintain strong partnerships and a consistent brand experience.