Costello Creative Group is a design-centric firm dedicated to delivering high-impact creative solutions for growth-minded Clients. And we almost never existed… My name’s George Costello and I’m the Owner/Chief Creative Officer of CCG. And I’d like to share our story…
In May, 2012 I lost my dream job. I was working for a large corporation that was driven by creative ideas and clever solutions that generated revenue. It’s what I always wanted to do. Eight years after climbing the ladder from Graphic Designer to Art Director, my career (or so I thought) was over in an instant. To add insult to injury, my wife Janine had also lost her job a few weeks prior, and my father was dying. The world felt like it was collapsing. I immediately decided to take control of my creative and business life. Galvanized around this mission, I started my own design firm with a mission to bring my creative, interpersonal, and management skills directly to my Clients. Costello Creative Group was born.
In the five and a half years since we hung our shingle here in NJ, we’ve garnered the respect of our business community and won awards for from NJ Ad Club, JSPRAA, NJCAMMA, and GDUSA. My commitment to a team-driven approach has led us to where we are today with a group of mission-driven, high-caliber individuals that solve business communication challenges.
‘Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.’
The CCG brand is all about dividing and conquering. We are here to transform the research and valuable consumer insights you have gathered into strong Client-facing submissions. With Clients that range across industries, but with a specialty in Fragrance & Flavor sectors, our Clients rely on us to provide them with creative solutions that set them apart, feel fresh, and modern. A unique perspective, from a new angle, always rooted in strategy and industry experience is why our Clients come back again and again.
So if you’re tired of the same ol’-same ol’ and are not willing to gamble your next initiative on a large creative agency, give us a call, we’d love to chat. Schedule a free 30-minute consultation.
Owner/Chief Creative Officer
Owner/Chief Creative Officer
George Costello is the Owner/Chief Creative Officer of CCG. His company was founded in May of 2012 after he spent nearly eight years with Firmenich, a leading Global Flavor & Fragrance manufacturer. During that time, he functioned as the Art Director supporting global business segments with their vast communication needs. This opportunity allowed him to develop a deep industry understanding of their client's needs which ultimately led to the birth of his studio and their unique industry focus.
George always had a strong passion for the creative arts. After receiving a BFA in Graphic Design & Visual Communications from Kean University in 2002, where he was part of the Art Honor Society, he began his career as a junior designer for a commercial printer. From there, he spent a brief stint designing packaging for an automotive company before landing his dream job in the flavor and fragrance space. Since the inception of CCG, his business has grown from one to five employees and has won multiple awards for creative excellence from GDUSA, NJCAMMA, Jspraa, and the NJ Ad Club. His most recent honor of 2017 Jersey’s Best MarkComm Professionals Under 40 is a welcome addition to his collection of accolades.
In addition to NJ Ad Club, George is also part of Spark Design Professionals and Women in Flavor & Fragrance Commerce (WFFC). George grew up in Union, NJ, is 37 years old, and currently, resides and works in Woodbridge, NJ. He lives with his lovely wife Janine of five years and their two-year-old son, Deklin. When George is not focused on creativity or spending time with his family, he enjoys playing drums with his cover band.
Janine Costello, Executive Assistant at CCG, joined our team in 2016. She has over 20 years of small and big-box customer service experience. She wore many hats throughout the years which included administrative duties, budget allocation, statistics, sales, scheduling, and project management.
The most important ingredient in Janine's recipe is Music. At William Paterson University she received her BA in Music in 1996. Always performing, she has been active in musicals, cabaret groups, rock bands, and original music. Through the years she has competed and won several first place awards for singing and composing, including the Sussex-Warren Arts Foundation Talent Competition and the Champion of the Grill Sussex County Talent Search.
Her most beloved treasure is her son, Deklin, who fills her days with fun and great surprises! She is married to the love of her life, George, and grew up in Sparta, NJ.
Sean is the Graphic Designer at George Costello Creative. After beginning work at GCC as an intern in 2014, Sean developed his skills in the field and became a full-time designer with the company a year later. A fellow Kean alumni, Sean graduated after receiving a BFA in Graphic Design in 2015. Sean loves to take a client’s idea through the design process and turn it into something unique and impactful.
Sean currently resides in Old Bridge, NJ with his girlfriend. In his downtime, Sean enjoys cooking, binging on Netflix shows, and discovering new music.
Jessica Levasseur: creative professional, passionate eccentric, critical thinker & CCG Graphic Designer. Jess earned her BA in Graphic Design & Advertising from Fairleigh Dickinson University in 2014. After a couple years tuning skills for digital design platforms, Jess indulges her passion for crafting design for packaging & print. The most rewarding part of her job is morphing client goals into gorgeously executed & highly profitable realities.
While her Phillipsburg, NJ home with boyfriend & cat is among her most valued treasures, Jess’ inspiration for the work she loves is cultivated by traveling as often as possible. She prefers spending her free time discovering exciting places to visit, creating art & enjoying delicious food with her loved ones.
Viktoriya Rystsova is a published writer and beauty blogger, finishing her BA in Global Business and Marketing Minor from Kean University. She is a fashion and make-up enthusiast, as well as a creative thinker, team player, and clothing designer.
Viktoriya currently lives in Edison, New Jersey, and loves to work out, go hiking and hang out with her boyfriend, friends and family during her downtime.
Freelance Graphic Designer