Average is Everywhere, But Not Here

George started out small, taking his first job out of college as a junior designer for a local commercial printer. After a short stint at an automotive company designing packaging, George landed his dream job working for a global organization in the flavor and fragrance sector.

Inspired to do more for B2B manufacturing companies, in 2012, he founded Costello Creative Group. After a decade in business, he and his team of five have won more than 50 awards for their creative excellence, working for some of the top manufacturers in the nation. George is also a StoryBrand Certified Guide and functions as the CEO of his company. Plus, he’s also had the honor of being named one of Jersey’s Best MarkComm Professionals Under 40.

Janine is our Director of Operations and a dynamic force behind the scenes who ensures the seamless functioning of various departments. With a strong background in retail and an extensive skill set, her diverse experience has equipped her with a comprehensive understanding of the intricate workings of a business.

At CCG, Janine serves as the linchpin for our operations, overseeing finance, human resources, social media, administration, customer service, and purchasing. Her dedication to fostering a positive and collaborative work environment is reflected in her adept handling of team dynamics. With a proven track record in retail and a commitment to elevating every aspect of our business, Janine is an indispensable team member, ensuring we continue delivering top-notch services to our clients.

Sandy leads digital project execution for CCG’s manufacturing clients, managing web builds, paid campaigns, and content publishing from kickoff to launch. She oversees SEO implementation, analytics reporting, and email campaigns, keeping teams and timelines on track for every deliverable.

Jillfrances is a brand and visual communications expert with over 20 years of experience helping companies clarify how their brands are presented and understood. Her work spans brand strategy and digital experiences, with a focus on clarity, cohesion, and thoughtful execution.

At CCG, Jillfrances partners with client teams to translate strategy into clear, consistent brand expression. Her approach is hands-on and collaborative, supporting brands as they bring ideas to market and communicate clearly across all touchpoints.

Ryan is a design strategist with more than 18 years of experience partnering with digital agencies, startups, and in-house creative teams. His work spans brand strategy, UX/UI, and digital design, with a strong focus on creating meaningful, user-first experiences that support business goals.

At CCG, Ryan leads design strategy and execution across branding, print, and web initiatives, helping teams build scalable brand systems and accessible design experiences. He brings a collaborative, detail-driven approach to every project, ensuring clarity, consistency, and impact across all touchpoints.

For more than fifteen years, I have served businesses and the leaders who guide them. Whether it’s running a coffee company in Southeast Asia that helped local farmers develop sustainable agriculture and business practices or creating story-driven content for more than 230 brands, my work has taken me around the globe.

Today, I have the privilege of collaborating with brands here at Costello Creative Group so our clients communicate the right message and then infuse it throughout all their marketing.

Lindsay Kramer is a copywriter, content writer and editor with a keen eye for detail and great brand stories. As a copywriter, she loves to bring brands to life through conversational, engaging text. When she’s not writing, you can find Lindsay in her vegetable garden.