International Flavors & Fragrances
IFF Harnessed the Power of Branding to Make Their Spaces Unforgettable
In 2014, International Flavors & Fragrances, Inc. (IFF) identified a need to elevate its brand and make their internal and external branding more consistent. That’s when Costello Creative Group entered the picture. We took IFF’s unique brand identity to the next level by creating new packaging, print, and trade show designs. These new pieces expanded the brand’s reach in a cohesive, captivating way that showcases IFF’s standout position in the flavors, food, and beverages space.
Services
- Big Ideas
- Design
- Packaging
- Trade Show Displays
- Trade Show Booths
- Environmental
- Print Production
- Installation
Success
CCG has helped me create a wide array of materials. They are amazingly creative under pressure, super responsive, fun to work with, and ensure that every detail is covered. I wouldn’t hesitate to engage them again.
Consistent Branding, Internal and External, is Key
Trade shows are a big part of IFF’s business model. As a B2B brand, IFF needed a strategy that invites collaboration and long-term partnerships. For IFF, Costello Creative Group designed retractable banners, large inline displays, and sales collateral for trade shows. Alongside trade show booths, CCG designed marketing materials and M&A presentation materials to aid in IFF’s growth. Campaign initiatives included application and ingredient-focused demo sales/kits with accompanying collateral and packaging. CCG handled all production for these materials.
