Custom Essence
Custom Essence, A Pillar In The Fragrance World, Delivers Their Best Web Experience Yet
After determining they needed a new website, Custom Essence turned to Costello Creative Group to transform their existing site into a comprehensive digital hub for lead generation, client resources and educational content. For Custom Essence, this positioning is key to their brand–for more than 40 years, they have been industry innovators, playing key roles in the development of multiple high-performing products.
Services
- Messaging Strategy
- Digital Strategy
- Content Strategy + Creation
- Digital Marketing
- Website Design + Development
- Website Maintenance
- SEO/SEM
A Digital Hub that Inspires Confidence and Trust
Custom Essence’s new website needed to support their long-standing reputation as a leader in the fragrance industry. Costello Creative Group began the revamp with a comprehensive website audit, identifying key areas to develop and highlight in the new design. Following the audit, CCG worked with Custom Essence to develop a new messaging and content strategy that would inform all digital marketing campaigns.
The end result was a robust, SEO-optimized website that drives clicks, offers client resources and houses a library of valuable trend and educational content. Costello Creative Group continues to maintain this website and update it as new content is developed.
Success
CCG modernized our website and made the customer interface more intuitive. Their team regularly communicated with us to ensure that we understood and were aware of their progress. Overall, the creative team’s design and marketing expertise stood out.
