Average
is Everywhere, But Not Here
Decades of Commercial Award-Winning Manufacturing Marketing Expertise
B2B Creative Services
for Commercial Manufacturers
Costello Creative Group is a full-service integrated creative marketing agency delivering strategy, execution, and implementation of visual communications for growth-seeking manufacturers. We’re made up of a wickedly smart team of creative marketing experts who have spent the last two decades helping B2B manufacturing brands across the country (and beyond ‘the pond’).
Guidance
We are knowledgeable advisors.
Communication
We tell you before you ask.
Collaboration
We delegate, divide, and conquer.
Excellence
We give a sh#t about our work.
Intelligence
We continuously expand our knowledge.
Process
We do it, improve it, repeat it.
Specializing is Our Specialty
This isn’t a numbers game, but, while we’re here:
We’ve worked with hundreds of satisfied industrial B2B brands, in 2,500+ successful engagements, and won 50+ awards. We attribute this success to honing our creative craft and focusing in on our expertise:
B2B marketing for manufacturers.
Manufacturing Industries We Serve:
- Chemical Manufacturing
- Flavors Manufacturing
- Fragrance Manufacturing
- Industrial Manufacturing
- Food Ingredients
- Cosmetic Ingredients
- Aroma Chemicals
- Specialty Chemicals
Telling The Right Story
Are you feeling like you have a lot to say, but can’t figure out how to say it? Our Founder and CEO, George Costello, is StoryBrand® Certified, which means he’s trained in the deadly art of storytelling. StoryBrand® is a proven way of delivering a clear and concise message, something your potential customers are craving. Because we all know that people don’t buy the best products, they buy the ones they connect with the quickest.
Highly Awarded
Since 2012, our integrated creative marketing agency has won over 50 awards, from prestigious institutions like GDUSA, NJ Ad Club, jspraa, Davey Awards, AIVA, Horizon, Communicator, and dotCOMM. Plus, our CEO and Creative Director, were both named Jersey’s Best Marketing & Communications Professionals Under 40.
Goal Getters
Our executive team of rockstars brings creative firepower, strategic know-how, and story-centric marketing to the forefront with their B2B marketing prowess.
George Costello
Founder & CEO
George started out small, taking his first job out of college as a junior designer for a local commercial printer. After a short stint at an automotive company designing packaging, George landed his dream job working for a global organization in the flavor and fragrance sector.
Inspired to do more for B2B manufacturing companies, in 2012, he founded Costello Creative Group. After a decade in business, he and his team of five have won more than 50 awards for their creative excellence, working for some of the top manufacturers in the nation. George is also a StoryBrand Certified Guide and functions as the CEO of his company. Plus, he’s also had the honor of being named one of Jersey’s Best MarkComm Professionals Under 40.
Melissa Lipovsky
Creative Director
Melissa is a creative powerhouse, with over two decades working as a creative leader for various advertising agencies across the East Coast. She has been called “strategic and visionary” in her approach to building client brands and services. As an award-winning creative director, Melissa is known for taking a hands-on approach in directing artists, designing, and collaborating with clients.
At CCG, Melissa oversees and guides the creative process for all client projects, working with a talented team of graphic designers and copywriters. She works to bring creative concepts to life, ensuring that they are on time and on-brand.
Janine Lid-Costello
Director of Operations & Finance
Janine is our Director of Operations and a dynamic force behind the scenes who ensures the seamless functioning of various departments. With a strong background in retail and an extensive skill set, her diverse experience has equipped her with a comprehensive understanding of the intricate workings of a business.
At CCG, Janine serves as the linchpin for our operations, overseeing finance, human resources, social media, administration, customer service, and purchasing. Her dedication to fostering a positive and collaborative work environment is reflected in her adept handling of team dynamics. With a proven track record in retail and a commitment to elevating every aspect of our business, Janine is an indispensable team member, ensuring we continue delivering top-notch services to our clients.
Sandy Akseizer
Digital Marketing Manager
Sandy is a marketing and analytics guru at heart. She brings over 20 years of business development and project management. Her in-depth knowledge of Scrum, Agile and Waterfall methodologies help ensure projects are streamlined and within budget.
At CCG, Sandy oversees all Digital Marketing strategies for clients and is always looking for ways to find new opportunities. Her in depth knowledge of Google Analytics and SEO best practices helps clients rank higher and increase their online visibility.
