Why Automated Sales Campaigns Should Be Part of Strategy

Man being cloned

4 Minute Read

We hear this so much it’s almost cliché: there’s so much to do, but only so many hours in the day.

You could get so much more accomplished if you didn’t have to sleep! Or eat. Sadly, you still need both of those things to stay productive. Humankind has experimented with many ways to circumvent these “creature comforts,” but the truth is, everything works better when you’re rested, alert, and well-nourished.

Any other ideas? How’s that cloning experiment coming along?

Since you’re a business owner and probably not a mad scientist, we’d wager it’s probably not going well. How do we know this? Experience, grasshopper. And that’s about all there is to say about that (please, don’t ask).

Lucky for you, we’re here to help you avoid the dark path of biohacking, nootropics, and mind control. If your business is growing fast (or not fast enough) and you’re too inundated with the day-to-day to focus on sales and marketing, automation can solve many of these problems. It’s an injection-free, non-surgical, all-natural way to fill your pipeline and achieve the growth you want to see.

What is an Automated Sales Campaign?

Automated sales campaigns might just be the best thing that’s ever happened to marketing—outside of the internet, of course. Sales and marketing automation leverages software solutions to standardize and automate your sales process. You’ll be able to track progress every step of the way and get notified when it’s time for you to step in.

The beauty of automation is that you’ll get back most of the time you would typically spend on sales activities—most of which are mundane, repetitive, and have a very low ROI—so you can redirect your focus where it matters. In short, the software takes care of the nuts and bolts while you can spend more time actually engaging with your prospects.

Dreamy, right? Check it out:

  • You and your team will be more productive. Think about the time you spend on lead generation. Now think about the time you spend on leads that go nowhere. Automation gives you a way to cut through the chaff and get to the good stuff.
  • Your marketing overhead will shrink like it’s on keto. Automation increases sales and often the value of the sale itself as it enables upselling, meaning you’re selling more with less effort. More sales in less time = joy is everywhere.
  • You’ll get up to 225% more prospects. When used to nurture sales leads, automated tools produce more qualified prospects. Once they reach the stage where it’s time to speak to them directly, you’ll know everything you need to know about them, and they’ll be eager to speak to you.
  • Your campaigns will be measurable at a granular level. Tracking productivity ROI is challenging without a way to measure it. Sales automation tools deliver data at every stage of the customer journey. If something isn’t working, it’s easy to pinpoint where you’re going wrong and adjust accordingly.

How Automated Sales Campaigns Work

Now that you’ve drunk the automation KoolAid, let’s dive in a little deeper to find out how it can work for you.

First, let’s talk about CRM, as it’s an integral part of the equation.

A modern CRM is essential to automated sales campaigns as it connects your sales and marketing activities and content to your prospects and customers. You can connect your lead sources directly to your CRM, so nothing falls through the cracks. Sources could be anything from a webinar to a lead magnet download, emails, social posts, opt-ins, landing pages, surveys, ads, or anywhere else that a prospective customer might engage with you. Instead of sorting through new leads and uploading them to your CRM, it’s done for you. As soon as the prospect engages with your content, they’re added to your campaign

Best of all, your CRM democratizes the lead information, so you can align your team around the goal and ensure that every effort counts.

Customizing Your Campaign

Once your leads are captured within the CRM, the automation takes over. Before we get to that point, however, you’ll need to configure and customize your funnel. And before that, you’ll need to have a few solid customer personas to work with.

Most companies use several ideal customer personas. After all, your audience is probably quite diverse. Personalization is all about being able to speak directly to those personas, to let them know you “get” them, and you understand the problems they’re trying to solve. Prospective customers are much more likely to pay attention when you can reach them on these levels. Much like you, they’ve only got so much time to devote to the discovery process, so the more succinctly you can get to the heart of the matter, the better.

The beauty of automation is that you’ll only do this once, and then the software takes over. Based on the lead’s interactions and online behavior, they are served content that’s specific to their persona and what stage they are at in your funnel. All interactions with them will be automatically personalized, helping you nurture those relationships without expending any extra time or effort.

What Can Be Automated?

Aspects of your campaign that you’ll want to automate include:

  • Email, to direct the conversation based on your lead’s interactions.
  • Lead generation tools, like white papers, ebooks, videos, and other content.
  • Analytics, to track your campaign’s progress.
  • Customer tracking, to view and understand the customer journey at a high level.
  • Social media, to pre-schedule posts and tailor your ads to a very specific audience.

Bottom line, if you’re not automating your sales campaigns, you’re working way too hard. It takes some time and effort to set it up, but once you have the foundations, you can get back to doing what you do best.

What to learn more about how we help our clients achieve more with sales campaign automation? Let’s talk!

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