Tip 2 : Color Cues

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Tip #2: Color Cues

COLOR CAN EVOKE EMOTIONS AND ENGAGE YOUR AUDIENCE.

Warm colors like red, orange, and yellow evoke feelings of happiness, optimism, and energy. Cool colors like green, blue, and purple are typically associated with calming and soothing. Purple is even said to help spark creativity. No matter the palette you choose, always keep your target audience in mind and ensure that your color choices are relevant.

RESPECT APPROVED PRIMARY AND SECONDARY BRAND COLORS WHEN BUILDING YOUR PRESENTATION.

The way a brand relates to color(s) is a powerful link because color provides an instantaneous method of conveying meaning and messaging without words. Extensive research has reinforced that color increases brand recognition by up to 80 percent!

TO SAVE TIME AND FOR QUICK ACCESS LATER, SAVE YOUR COLORS IN POWERPOINT. FOR INSPIRATION, REFERENCE A COLOR WHEEL OR TRY AN ONLINE COLOR TOOL WITH PREBUILT COLOR SCHEMES.

By clicking on ‘more colors’, it will open a separate window where you can save colors that are used frequently throughout the presentation. This window also has more menus on the top with additional color options. You can also check out the free, easy to use color resource at color.adobe.com.

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