The Power of Story & The Human Mind

The Power Of Story & The Human Mind

3 Minute Read

Take yourself back to the last time you sat down on the couch to watch a truly great movie. What is it that you most remember? What kept you talking about it for days, maybe even weeks? The awesome story and the memorable characters, of course! That’s what really makes the difference between a classic and ‘just another popcorn flick.’

Knowing this, it shouldn’t surprise us that the exact same principles that govern entertaining and effective storytelling can be applied to your brand’s marketing, website, and more to improve engagement and increase sales.

Do we have your attention? Grab a theater seat and we’ll break down how a good story can turn your most unenthusiastic prospects into a loyal and active fanbase!

The Power Of Story & The Human Mind
Blog 95: The Power of Story & The Human Mind

 


Your Brand Has A Story Worth Telling

Great Scott! When it comes to retaining important information, it turns out that we’re not that different from our most primitive ancestors. Your customers and prospects, your audience, still only have the caloric energy to care about very specific and important things. If you want them to be engaged and obsessed with your brand’s story, you need to quickly and clearly tell them how your brand will make their lives better.

By nature, we only have (2) primary concerns—survive and thrive. Everyone’s looking for information that will help them simplify life, make more money, meet new friends, and anything else that will increase their standing in the world. Basically, they want the same things that our favorite movie heroes strive for!

Hollywood understands the immense power of good storytelling, and last time we checked, they sell a whole lot of products to billions of obsessed customers. They understand that the average audience member only cares about a character and their struggle when the story has been told in a specific and clear structure. Viewers have to see themselves in the character. They need to feel their pain. That’s what you have to do with your brand’s story.

Excited at the possibility of building more engagement and excitement around your brand, products, and services? Get your FREE marketing report here and let’s optimize your story to help customers survive and thrive. Remember, like everyone else, that’s all they have the time to think about.

Good Storytelling Clarifies Your Message & Increases Sales

Do or do not—there is no try. When prospects are truly engaged with your story, they turn into paying brand advocates who make more purchases with less friction. In a world where every competing (and non-competing) business is vying for your customer’s attention, having an authentic story that they can feel connected to will help you separate yourself from the rest of the pack.

The ideal brand story will create an emotional connection with your audience, clearly convey your brand’s tone, and inspire trust in your products and services. That’s where our 7-Part Framework comes in:

  1. A CHARACTER…The customer is the hero, not your brand.
  2. WITH A PROBLEM…A story really gets interesting when a conflict is defined. You must talk about your customers’ problems over and over.
  3. MEETS A GUIDE…Customers aren’t looking for another hero. They’re looking for a guide.
  4. WITH A PLAN AND…Customers trust a guide who has a plan.
  5. CALLS THEM TO ACTION…Customers don’t take action unless they are challenged to.
  6. AVOIDING FAILURE…Humans are trying to avoid a tragic ending.
  7. ENDING IN SUCCESS! Never assume people understand how your brand can change their lives. Tell them.

Once you execute this proven framework, you’ll be seen, heard, and understood, both in your brand’s internal and external communications. You’ll increase awareness, sales, and company morale. In truth, you’ll start to become the hero of your own story, conquering the obstacles and challenges before you and your own team.

Ready to get started? Get your FREE marketing report today.

We’re The Guide Who Helps You Save The Day!

Following a proven story framework and using clearer messaging will both engage and inform your audience of what they need to do next…contact you! As a bonus, even if you don’t close the sale today or tomorrow, you’re in the prime position to guide them toward more solutions to their problems in the future.

With our resources, years of experience, and the power of Story Brand®, our team is ready to help you script your brand’s story into an instant classic. Your summer blockbuster season starts today. Get your FREE marketing report here and…lights, camera, call to action!

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