As attention spans continue to shrink, the world turns to content gurus and 35-second videos about becoming a millionaire instead of good, thoughtful content…or that’s what tech news would like you to think. Short-form content is becoming more popular and important than ever before, but that doesn’t mean that all quality is going out the window. Content can be concise and provide valuable information, there’s no contradiction there.
Short-form content just refers to any content that is brief in length, typically less than 1-2 minutes, and is designed to be consumed quickly and easily. This can include social media posts, blogs, videos, infographics, and more. In this short blog post, we’ll explore why short-form content is growing in popularity and importance, and how your business can leverage it to achieve success without ditching what makes your brand special.
The Benefits of Short-Form Content
There are several benefits to incorporating short-form content into your digital marketing strategy:
- Increased Engagement: Short-form is increasingly more likely to capture and hold the attention of viewers than long-form content. This can lead to increased engagement, such as likes, shares, and comments. Longer articles are still the leaders for organic search, but as the digital world shifts to video and summary platforms, this will change.
- More Accessible: Short-form content is more accessible to viewers, as it can be consumed quickly and easily on any device. This makes it ideal for reaching busy or on-the-go audiences. Imagine having a 30-second explainer video for a customer that they can watch anywhere? It’s an easier ask than a traditional sales page.
- Cost-Effective: Short-form content is often less expensive to produce than long-form content, making it an ideal choice for businesses with limited budgets. Compared to traditional long-form text or video content, making a short video or ad can stretch your wallet considerably.
- Versatile: Short-form content can be repurposed and reused across multiple platforms and channels, making it a versatile and efficient option for businesses. Use it on Instagram, Twitter, TikTok, Youtube, and on your own website. The options are limitless with the right planning and execution.
- Better SEO: Short-form content can improve your website’s search engine rankings by increasing engagement and driving traffic to your site. Because of all of the above, short-form content rings all the right bells for popular search engines and the bots they use to screen the web.
Examples of Short-Form Content That Works
There are many different types of short-form content (video and text) that businesses can use to engage with their audience. Here are a few popular examples:
- Newsletters and emails: These are typically concise pieces of content sent to people who are already customers or familiar with the brand. They can quickly update readers on the latest news or promotions.
- Twitter Threads: An oldie but a goodie, Twitter threads are still popular ways of spreading industry information, tips, or opinions. If you’re the type of manager who likes to blog or give takes, this could be an easy way to batch together thoughts and build a following.
- Social media branded content: Brands often use short-form content on social media to capture attention and encourage engagement. Some successful examples of short-form content on social media include testimonial or review videos and brands like Nike, BuzzFeed, National Geographic, and Coca-Cola, which have mastered the art of short-form content on platforms like Facebook, Twitter, and Instagram.
How to Incorporate Short-Form Content into Your Marketing Strategy
Incorporating short-form content into your marketing strategy is relatively simple. Here are a few tips to get started:
- Define Your Goals: Before creating any content, define your goals and objectives. This will help you create content that is tailored to your specific needs and audience.
- Choose the Right Platforms: Different platforms are better suited for different types of short-form content. For example, Instagram is ideal for visual content, while Twitter is better for short, snappy updates.
- Make it Visually Appealing: Visual appeal is key to engaging with your audience. Use high-quality images, graphics, and video to make your content stand out.
Short-form content is growing in popularity and importance as attention spans continue to shrink and the world becomes increasingly fast-paced. By incorporating short-form content into your digital marketing strategy, you can increase engagement, accessibility, and versatility, while also saving time and money. Choose the right platforms, keep your content concise and visually appealing, and define your goals and audience to create short-form content that resonates with your target audience.
At Costello Creative Group, we specialize in creating short-form content that helps our clients achieve their marketing goals. Contact us today to learn more about how we can help you leverage the power of short-form content for your business.