The Benefits of Incorporating Video Into Your Marketing Strategy

The Benefits of Incorporating Video Into Your Marketing Strategy

3 Minute Read

Although video content fills our phones, computers, and even homes every single day…too few companies utilize it properly or even create it at all. While we regularly recommend refreshing your creative content, from brand colors and logos to email/web copy…when it comes to video, it’s hard to revive something that never existed in the first place.

Are you excited to talk about video marketing? Have you been discussing it with your team already? Let’s press play and get serious about the real benefits of incorporating video into your team’s marketing strategy!

The Benefits of Incorporating Video Into Your Marketing Strategy

Wait! Read this video release…

Instead of solely focusing on the benefits of video marketing, we’re also going to break down some types of video your team could (and should) consider using to attract attention and get ahead of the competition.

Press play and let’s discuss the benefits of these different types of common video marketing strategies.

Note: While each of these video categories can be useful/effective in the right condition, there is no one-size-fit-all solution to most creative solutions. If you’d like to go ahead and get started on the conversation, schedule a call with our team today.

Promotional & Advertising

Radio commercials worked in the 1940’s. TV commercials worked for decades (and still surprisingly do.) Now, the internet constantly feeds us promotional and advertising videos, all conveniently viewable from our office desks and our pockets. If your company decides to go this route with your product/service/brand, you can expect the benefits of higher engagement, customer excitement, and industry acknowledgment.

Examples of these types of videos include:

  • A traditional advertisement of a new product, service, or sale.
  • A customer testimonial, review, or re-enactment.
  • An unbelievable product demonstration or display of a “game-changer.”
  • Company announcements re: branding, initiatives, and more. 

Remember: They still do have to be thoughtfully made and accurately delivered!

Instructional Vs. Informational

Instructional: The purpose of this type of video is to pass along valuable and organized information that will usually either solve a problem uniquely, or directly lead to a solution that they can employ themselves. Benefits include: builds credibility, creates organic word of mouth, can help kickstart brand loyalty. Think a simple walkthrough video for a new Amazon retail service or video content made solely to get you to subscribe to an knowledge provider’s media channel.
Used often by: big box online retailers, product/space innovators, educators, software providers, and entertainers.

Informational: The purpose of this type of video marketing is to pass along valuable and organized information that will lead them to pursue more information with your team and/or engage with you directly. Benefits include: builds interest, clarifies communication, displays authority & competence, shines a light on urgency, and creates trust. Imagine a video created to introduce your team to the idea of advanced cybersecurity or a better way of ethically disposing of your manufacturing waste.
Used often by: service professionals, standard retailers, restaurants & hospitality, IT/tech, pharmaceutical/medicine, and more.

Often confused, these two types of videos can serve very different purposes, depending upon the product/service/topic/industry being marketed to or in. If you need to explain or introduce something to your audience, take a serious look at how related (or the competition’s) video content is being made and figure out which style best fits your next video. 

Value-Based / Social Responsibility

Have you seen a video about company values, safety procedures, or green initiatives lately? Then you know what we’re talking about. If your team finds itself needing to market a more pressing or serious message, this could be the type of marketing to help save the day. Impactful, usually longer in length, and often regarding matters that are integral to either the community or your business—don’t take these lightly. Plan, plan, plan, and then get started. If your team is up for the challenge, podcasts and interviews can also work great in this form of video marketing. Both can be used to great effect in emails, newsletters, and customer communications.

A well-made and thought-out video campaign involving any of the above can do wonders for your business and inspire everyone who interacts with it. Want to know more about how we here at CCG feel about company culture and values? Check out “How Your Company Culture Influences Your Brand” for a Hollywood-themed blog with more star-studded information.

Don’t be afraid to get experimental…

We understand that creating content outside of your wheelhouse can be scary. But, that doesn’t mean that your competition isn’t taking the plunge—and even if they aren’t, your customers might be waiting on you to jump. Schedule a call with our team today and let’s discuss your creative opportunities before you make that decision to start rolling.

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