StoryBrand Certified Guide


Industrial manufacturers and distributors are spending far too much money on marketing and sacrificing market share because their messaging is confusing, their visual identity is outdated, and they’ve developed an underwhelming digital experience.

By clarifying their message and implementing modern creative marketing strategies, they’re able to elevate their perception in the marketplace to be more reflective of their state-of-the-art processes and technologies.

This elevated perception increases customer retention, shortens the sales cycle, and attracts better talent, leading to business growth.

Your Super-Powered Secret Weapons

Brand messaging

B2B organizations waste an enormous amount of money on marketing and branding because they’re unable to communicate their purpose clearly. People don’t buy the products and services that are the best. They buy the ones they can understand the fastest.


From brand scripts to narratives, website content, and lead generators — clarify your story and create an emotional connection with your audience while inspiring trust in your products and services.


  • Consulting
  • Brand Scripts
  • Brand Narratives
  • Taglines/Slogans
  • Elevator Pitches
  • Mission Statements
  • Core Values
  • Website Wireframes
  • Lead Generators

Visual identity

First impressions mean everything, so don’t underestimate the importance of brand perception. Whether your brand is perceived as modern or traditional, large or small, bold or discreet  — the way it’s presented must resonate with your target audience, or you risk leaving money on the table.


From logos to presentations, infographics, and trade shows — present your brand in a compelling way that authentically represents your innovations and state-of-the-art technologies to attract better talent, shorten your sales cycle, and increase customer retention.


  • Logo Development
  • Brand Standards
  • Identity Systems
  • Presentations
  • Collateral
  • Trade Show Exhibits
  • Advertising
  • Infographics
  • Packaging
  • Sales/Demo Kits

Digital Experience

Many industrial manufacturers and distributors don’t have the time or resources to maintain their websites, promoting a perception of them living in the past. From the outside, the image of a business that appears out of touch with our present-day can push opportunities away.


From audits to design & development, SEO, and email nurturing campaigns — create memorable digital experiences that delight, educate, and inspire. A strong first impression of your brand that answers all of your customer’s questions and offers a clear path to do business.


  • Website Audits
  • Website Discovery
  • Website Design & Development
  • Website Hosting
  • Content Creation
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Nurturing Campaigns
  • Maintenance Plans

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