Visual Identity

Visual Identity Services

Do you need a solid identity that signifies your customer’s experience and the essence of your brand? Whether it represents your organization, product, service, or a special event, we follow a proven process of success to develop combination marks, logotypes, symbols, monograms, emblems, and icons that our clients adopt for clear identification and differentiation within the marketplace. We follow that up with a cohesive ensemble of branded materials including comprehensive stationery systems, brand style guides, and a complete digital presence!


Your logo is your first line of defense in customer interpretation and perception of your brand’s value and positioning. A strong logo not only speaks to your mission statement and values, but it’s a summary of a customer’s experience with your brand, it’s exclusive touch points and all that it represents.


Once your logo is approved, here’s where we tie it all together. We create a foundation for a rock-solid brand identity by building a complete system that allows you to meet the demands of any media channel.


Style Guides are the public face of your business; the ‘skin’ that projects your company’s identity and defines how your clients, customers, and partners interact with your business. With a reference material to bind all who touch the inner sanctum of your brand, your followers will experience cohesive messaging, graphics, and imagery across all media channels.

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These services above typically include:

  • Multiple Creative Directions
  • Competitive Analysis
  • Concept Sketching
  • Graphic Design & Development
  • Color Studies
  • Logo Lockups
  • Primary & Secondary Color Options
  • Tagline (Slogan) Integration
  • Corporate Typeface Audit
  • Image Stylization
  • Graphic Element Library
  • Comprehensive Logo Library

Others have requested and we’ve delivered:

    • Custom Icon Sets
    • Copywriting
    • Notecards
    • Envelopes & Wafer Seals
    • Proposal Templates
    • Presentation Templates
    • Shipping Labels
    • Exterior/Interior Signage
    • Social Media Skins
    • Presentation Folders
    • E-Signatures
    • Proofreading Services
    • Linguistic Translations

…and more