Last Updated: June 15, 2026

This Privacy Policy explains how George Costello Creative, LLC, a New Jersey limited liability company (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information through the Costello Creative Group website located at costellocreativegroup.com and any related webpages, forms, content, and website functionality (collectively, the “Website”). By using the Website, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy applies to information collected through the Website and related communications arising from Website interactions. It does not necessarily apply to information processed solely on behalf of clients under separate service agreements, which may be governed by different contractual terms.

1. Information We Collect

We may collect the following categories of personal information and related data:

  • Contact information, such as your name, email address, telephone number, mailing address, company name, job title, and any other information you submit through forms or communications.
  • Communications and inquiry information, such as the content of messages you send through contact forms, scheduling requests, newsletter signups, downloads, or other Website interactions.
  • Device and technical information, such as IP address, browser type, browser version, operating system, device type, language, approximate location, date and time of visit, referring URLs, and other diagnostic or log information.
  • Website usage information, such as pages viewed, links clicked, time spent on pages, scroll behavior, session activity, form interactions, advertising interactions, and other engagement data.
  • Marketing and campaign information, such as UTM parameters, referral sources, ad campaign identifiers, audience interactions, and conversion events.
  • Visitor identification and enrichment information, including company-level and, where provided by third-party tools and permitted by law, person-level business contact information and inferred business-interest signals associated with Website visits.
  • Accessibility preference information, such as settings or preferences used through accessibility tools or widgets made available on the Website.

2. How We Collect Information

We collect information in several ways:

  • Directly from you when you submit a contact form, request information, subscribe to communications, schedule a call, download content, or otherwise contact us.
  • Automatically through cookies, pixels, scripts, analytics tools, visitor identification tools, accessibility tools, server logs, and similar technologies when you use the Website.
  • From third-party service providers, advertising platforms, analytics providers, visitor identification tools, social media platforms, and other business partners that support Website operations, sales, analytics, and marketing.

3. Cookies, Analytics, and Tracking Technologies

The Website uses cookies, pixels, tags, web beacons, scripts, local storage, analytics tools, visitor identification tools, and similar technologies to operate the Website, analyze traffic, improve functionality, personalize experience, support accessibility features, measure advertising effectiveness, identify business interest in our services, and support sales and marketing activities.

These tools may collect or receive information such as your IP address, browser and device information, pages visited, time spent on pages, referral information, actions taken on the Website, business-related identifiers, and campaign or conversion data.

Depending on the tools used and your location, these technologies may be controlled through browser settings, applicable consent tools, or other preference mechanisms. More detail is available in our Cookies Policy.

4. Third-Party Tools We Use

We may use third-party tools and platforms, including the following categories:

  • Google Analytics to measure Website traffic, engagement, and performance.
  • Conversion tracking tools to measure advertising effectiveness, understand user actions following ad engagement, and support remarketing and campaign optimization.
  • Visitor identification or sales intelligence tools to identify company-level and, where available and permitted, person-level business visitors, enrich visitor data, qualify leads, and better understand interest in our services.
  • Accessibility tools or widgets to support Website accessibility preferences and functionality.
  • Form, CRM, email, hosting, security, and communication tools are used to operate the Website, respond to inquiries, manage records, and conduct legitimate business follow-up.

These providers may collect or receive information directly from your browser or device through cookies, scripts, pixels, APIs, or related technologies, and may process that information in accordance with their own privacy notices and contractual arrangements with us.

5. How We Use Information

We may use the information we collect to:

  • Operate, maintain, secure, troubleshoot, and improve the Website.
  • Respond to inquiries, requests, and communications submitted through the Website.
  • Provide information about our services, capabilities, events, resources, or business opportunities.
  • Manage contact records, marketing lists, sales activity, and business development processes.
  • Measure Website usage, content performance, user engagement, and campaign effectiveness.
  • Run analytics, attribution, retargeting, advertising measurement, and conversion tracking.
  • Identify businesses or business contacts that may have interest in our services and support lead qualification and follow-up.
  • Support accessibility functionality and user experience improvements.
  • Detect, prevent, and investigate fraud, abuse, security incidents, or unlawful activity.
  • Comply with legal obligations, enforce agreements, and protect our rights and interests.

6. Artificial Intelligence and Automated Tools

We may use artificial intelligence, machine learning, automation, analytics, and similar technologies to support content creation, website functionality, accessibility features, customer communications, lead qualification, visitor analytics, marketing, and internal business operations. Information submitted through the Website, and certain information collected automatically through the Website, may be processed by these systems and by third-party service providers acting on our behalf.

Any AI-assisted or automated content, analysis, or operational output is used to support our business processes and Website functionality, but may not always be complete, current, or error-free. We do not use artificial intelligence or other automated systems through the Website to make solely automated decisions that produce legal or similarly significant effects on individuals.

7. How We Share Information

We may disclose personal information to the following categories of recipients:

  • Service providers and vendors that help us operate the Website, host systems, process forms, manage communications, analyze Website activity, deliver accessibility features, run advertising, identify visitors, support CRM and sales processes, or otherwise assist our business operations.
  • Advertising, analytics, social media, and measurement platforms that receive data through cookies, pixels, scripts, APIs, or similar technologies to help us understand traffic, measure campaigns, and improve marketing performance.
  • Professional advisers, including lawyers, accountants, insurers, consultants, and auditors, where reasonably necessary.
  • Government authorities, regulators, law enforcement, courts, or other parties where required by law, legal process, subpoena, or to protect rights, safety, and property.
  • Buyers, successors, lenders, investors, or counterparties involved in a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.

We may also disclose information that has been aggregated, anonymized, or de-identified in a manner that does not reasonably identify an individual.

8. Legal Bases and Privacy Rights

The Website is primarily intended for business users in the United States. Depending on where you live, you may have privacy rights under applicable law, which may include the right to request access to, correction of, deletion of, or limitation of the processing of your personal information, and the right to opt out of certain marketing or targeted advertising practices.

You may also opt out of marketing emails by using the unsubscribe mechanism in those communications or by contacting us directly. If required by applicable law, we will process personal information on appropriate legal bases, which may include consent, legitimate interests, contractual necessity, or compliance with legal obligations.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business and marketing records, support analytics and sales activities, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information, the systems in which it is stored, legal requirements, and operational needs. We may retain certain records for longer periods when necessary for legal, compliance, security, backup, archival, or suppression purposes.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the Internet and no method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

11. International Transfers

The Website and related systems may be hosted or processed in the United States or other countries where privacy laws may differ from those in your jurisdiction. By using the Website, you understand that your information may be transferred to and processed in jurisdictions outside your place of residence, subject to applicable law.

12. Third-Party Websites and Services

The Website may contain links to third-party websites, tools, plug-ins, or services. We are not responsible for the privacy, security, or data handling practices of third parties. You should review the privacy policies and terms of any third-party websites or services you access.

13. Children’s Privacy

The Website is intended for business users and is not directed to children under 18. We do not knowingly collect personal information from children under 18 through the Website. If we learn that we have collected personal information from a child under 18 without appropriate authorization, we will take reasonable steps to delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we do, we will post the updated version on this page and revise the “Last Updated” date. Your continued use of the Website after any update becomes effective constitutes your acknowledgment of the revised Privacy Policy.

15. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us through the contact information provided on the Website, including the contact page at https://costellocreativegroup.com/contact/.