In order for your business to be successful, you must get to know your customers as much as possible. Digital marketing can help you both target and get to know specific customers by learning about their personal preferences and expectations. This is important because people like to work with companies that they trust. Meaning, your business will gain trust from customers that get to interact with you more if you incorporate digital marketing.
In order for your business to grow and develop to its full potential, your marketing strategy has to be aligned with current digital marketing trends.
What Exactly is Digital Marketing?
Digital marketing is the promotion of products or services via different forms of electronic media. One of the most important benefits of digital marketing is that it is very easy to analyze campaigns with analytics such as views, frequency, and engagement.
Digital marketing also allows you to view your sales conversions so that you can distinguish what works for your business and what doesn’t. This will help you decide on how exactly you want to expose your brand, as well as keep track of how your prospects and customers are responding to your efforts.
It is important to use the information that you find through your digital marketing campaigns to help establish a consistent and positive experience for clients. It’s vital to create a bond with your customers so that they will be more inclined to come back for repeat services and/or products.
In order for customers to be more receptive to your offerings, you must know all of their current desires and be able to predict their future needs through proper marketing techniques. Although, you’re probably wondering, “what are the actual reasons why digital marketing is so vital to my business’s success?”
Why is Digital Marketing so Important?
It is vital for you to note that there is relatively less risk involved in digital practices versus traditional marketing. Although you may want to invest in some commercial or physical advertising, the costs of digital marketing are severely cheaper compared to traditional. Furthermore, digital marketing also allows you to experiment without taking a costly risk or suffering a huge investment loss, as you would with typical marketing practices.
2. Enhances Conversion
With the general goal of marketing being conversion improvement, the most efficient way to do so is through digital marketing. The easiest way to get someone to respond to a call-to-action is simply through a click of a button. This requires less effort for the customer, by easily grabbing their attention and taking them directly to an informative link, such as the company website or landing page. This leads to a higher conversion rate compared to being asked by other, non-digital platforms.
CCG Pro Tip: Utilize SEO, social media, and email marketing to help enhance your conversion.
3. Specifically Target Your Ideal Client
With the use of the internet, you are able to attract your target audience almost immediately. You are more inclined to grab the attention of a specifically targeted individual. As the internet allows you to collect a lot of detailed information about prospects, including demographics, you can now directly contact the individuals you want, allowing for a more personalized conversation with your client about their needs. This also inevitably leads to an inclined trust that comes from having a reliable online presence. Your social signals and client testimonials will help you earn trust from specific audiences.
4. Increases Revenue
As digital marketing leads to higher conversion rates, you can also expect enhancements in profitability. With low investment costs on online advertising efforts, your business can now easily gain more revenue. According to a study done by Google, small and medium-sized businesses that utilize digital marketing have a 3.3 times better chance of growing and expanding the company. This broadens your scope of target consumers, reaching markets both locally and abroad. Businesses that use digital marketing also have a 2.8 times better revenue growth expectancy as opposed to those who do not.
5. Cater to Mobile Users
Undeniably, mobile phones and tablets are becoming the new way to view all digital communication, with approximately 56% of all consumer traffic leading to US websites being from mobile devices. Mobile devices have truly evolved from being mere replacements for laptops and PCs, to strongly influencing consumers’ buying decisions. Create your next digital marketing campaign, specifically designed for the mobile customer. This will produce even quicker growth for your business.
6. Enhance Brand Rep
Since digital marketing allows you to attract a specific customer, you get to know that customer more as they get exposed to your brand and its services/products. The more you are eager to learn more about your customer, the more you are pushing out your brand image to them. If your constant digital marketing efforts are on the rise, and you are consistent with social media posting and client interaction, your brand reputation will become impeccable. This is very beneficial for your company as satisfied customers will likely tell others about their good experiences.
7. Online Business Survival
As you utilize digital marketing, you will attract more and more traffic to your site. Contrasting from a brick-and-mortar store, where the foot traffic you receive is not necessarily valuable, the individuals clicking through your website will be interested or attracted to something specific about your company. By using proven digital marketing practices, you may not have a higher amount of traffic per say, but you will attract highly targeted traffic that is necessary for your business’s survival.
HOW WE CAN HELP
My team and I at Costello Creative Group have been helping businesses solve communication challenges since 2012. Prior to starting my firm, I spent eight years gaining powerful insights as an Art Director supporting global Marketing & Account teams for one of the largest Flavor & Fragrance organizations in the world. CCG’s focus in the F&F sector came naturally, but we continue to work cross-industry to maintain our diversity in both our thinking and creative approach. We partner long-term with clients to support them with everything from ad campaigns, digital marketing, branding and visual identity initiatives, to sales collateral, packaging, sales kits, and trade show materials.