FOR IMMEDIATE RELEASE

Award-Winning Agency Costello Creative Group Delivers Modern Digital Experience for Leading Functional Ingredient Supplier

Parlin, NJ, October 27, 2025 – Costello Creative Group (CCG), an award-winning B2B marketing agency specializing in manufacturing and ingredient industry brands, is proud to announce the launch of Pocantico Resources’ redesigned website at pocanticoresources.com.

The new site gives users a faster, simpler way to explore Pocantico’s premium natural functional ingredients. It improves access to detailed product information and showcases their broad lineup, including pectins, inulins, fruit fibers, proteins, sweeteners, and natural colors for the food, beverage, and pharmaceutical markets.

Enhanced Digital Experience for Industry Professionals

The redesigned website features a clean, modern design with easy navigation and faster access to product details. Visitors can now quickly browse ingredient categories and find specifications with ease.

Key features include:

  • Simple Navigation: Clear menus that make it easy to find ingredients
  • Mobile-Friendly Design: Optimized for desktop, tablet, and mobile users
  • Detailed Product Info: Straightforward descriptions and applications for bakery, dairy, beverage, and confectionery markets
  • Modern Look: A fresh design that reflects Pocantico’s commitment to innovation
  • Improved User Flow: Clear paths from browsing to inquiry
Specialized Partnership with Costello Creative Group

The website was designed and developed by Costello Creative Group, a New Jersey-based agency known for helping B2B ingredient and manufacturing brands strengthen their digital presence.

“Our goal was to create a modern website that reflects Pocantico Resources’ leadership in the functional ingredients industry,” said Sandy Akseizer, Digital Marketing Manager at Costello Creative Group. “We focused on simple design, easy navigation, and clear product storytelling to help their customers explore and connect.”

Serving Multiple Market Sectors

Pocantico Resources supports a wide range of industries with high-quality ingredients:

  • Food: For bakery, dairy, cereal, and confectionery applications
  • Beverage: Ingredients for both alcoholic and non-alcoholic drinks
  • Pharmaceutical: Certified ingredients that meet strict quality standards
  • Nutraceutical: Prebiotic and nutritional ingredients for supplements and functional foods

With warehousing centers in the U.S. and Canada, Pocantico ensures on-time delivery and reliable customer service. The company holds certifications including FDA FSVP, Kosher, Halal, NOP, USP, FCC, and BRC.

Industry-Leading Product Line

The new website highlights Pocantico’s full range of natural functional ingredients designed for innovation and performance:

  • Pectin Solutions: Apple and citrus pectin for gelling, thickening, and stabilizing
  • Inulin Products: Organic and conventional inulin for prebiotic support and sugar replacement
  • Hydrocolloids: Locust bean, guar, tara, and acacia gum for texture and stability
  • Fruit-Based Ingredients: Freeze-dried fruit, powders, fibers, and proteins
  • Natural Colors: Clean-label options like beet juice, annatto, and alfalfa
  • Sweetener Solutions: Ingredients for sugar reduction and flavor enhancement
Commitment to Customer Success

Pocantico Resources goes beyond supply, they serve as partners, helping brands create the ideal taste, texture, and appearance. The new site supports this mission by offering tools and information that assist R&D and product development teams.

About Pocantico Resources

Pocantico Resources is a trusted supplier of natural functional ingredients for the food, beverage, nutraceutical, and pharmaceutical industries. With certified facilities and strategic warehousing across five strategically located warehouses across the US and Canada, Pocantico delivers quality, consistency, and service that customers can rely on.

Learn more at pocanticoresources.com.

About Costello Creative Group

Costello Creative Group (CCG) is a New Jersey-based, award-winning B2B marketing agency specializing in branding, web design, and digital marketing for the manufacturing and ingredient industries. Since 2012, CCG has helped growth-minded brands strengthen their positioning, generate leads, and achieve measurable results.

Contact us today to learn how we can help your brand build a stronger digital presence.

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Sandy Akseizer Headshot

Sandy Akseizer

Digital Marketing Manager, Costello Creative Group

Sandy leads digital project execution for CCG's manufacturing clients, managing web builds, paid campaigns, and content publishing from kickoff to launch. She oversees SEO implementation, analytics reporting, and Mailchimp campaigns, keeping teams and timelines on track for every deliverable.

Google Analytics Certified · SEO Specialist · AI Visibility · Content Strategy

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ABOUT CCG

Costello Creative Group is a full-service B2B marketing agency serving specialty manufacturers — flavor & fragrance, chemicals, food ingredients, and industrial manufacturing.

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