Industry news, marketing, design & communication tips

That laptop you’re using? The phone you constantly scroll? They’d be considered technological miracles just a few years ago, but now, they’re as commonplace as anything else in our lives. That’s the constant struggle…as technology advances, so do the expectations of consumers. But it’s not just about hardware or software anymore. Today's audiences crave engaging and immersive experiences that spark curiosity and...

When it comes to digital projects, setting realistic goals is the difference between fighting to the finish line, with little profit to spare…and completing on time and on budget. As a digital marketing and graphic design agency, we understand the importance of these goals and how they can make or break your bottom line. Sometimes, you just need to get...

A superior solution or exceptional customer service won't make a difference if people haven't even heard of your brand. The modern marketing race track is a confusing one, and to come out on top, you'll need to master multi-channel marketing. Even if you're new to the game or have only entered one or two horses so far, fear not! Let's run...

From famous swashbuckling novels of the nineteenth century or Jaws in 1975, to the next record-breaking Spiderman video game, it should be impossible to ignore an obvious pattern when it comes to creating a memorable story. An overwhelming number of our most beloved and impactful tales feature a main character who: Embarks on a transformative journey. Meets a helpful and...

If you’ve spent lots of time already tweaking and optimizing your sales copy, it can be tempting to think that you’ve already done everything you can to your website. But, you know that there’s more to your products and services than just words. Whether it be the perfect daytime shot of a brand new, shiny electric car or a few photoshopped...

A decade ago, the internet was the Wild, Wild West of SEO and backlinking. Quick hacks, manipulation, and forceful tactics were employed to push branded content in front of customers who didn't necessarily want it. Today, that's no longer the case.As SEO technology has evolved, search engines like Google and Bing have refined their unique algorithms, making it harder for...

If you haven't found yourself uploading the wrong content to the right platform yet, maybe you haven't been posting enough lately! Partly because well-established platforms like Facebook, Instagram, Twitter, and LinkedIn continue to be the go-to choice for most brands in terms of advertising ROI, it's easy to fall into the trap of thinking a one-size-fits-all strategy will do the...

‘If you don't know where you are going, you'll end up someplace else.’ — Yogi Berra, American baseball playerWe've seen firsthand the incredible impact a well-crafted brand strategy can have on a business's bottom line and we love being a one-stop shop for all your graphic design, digital SEO, and content strategy needs. But, before embarking on a creative strategy...

Every day we are all exposed to thousands of images and ads from millions of different brands. In this crowded context, it is easy to understand why businesses have to make their brand stand out from the rest. One of the most effective ways to do this is by choosing the most attractive and effective color palette for your brand....

In today's crowded digital marketplace, consumers are always more likely to engage with brands that tell a compelling story in a clear, concise way. This not only helps humanize your brand but also creates an emotional connection with your audience that they can both connect to and trust to do business with. From crafting and putting together a framework that...