Industry news, marketing, design & communication tips

As you consider the development of your next sales catalog, it’s significant to ensure that the final piece is compelling to your target market. Besides your website and other corresponding collateral, a catalog is an opportunity for you to thoroughly represent your business in more detail. It becomes a powerful tool in your arsenal as it highlights exactly how you...

THE WHO Founded by Paul Bedoukian in 1972 and offering more than 450 Aroma Chemicals, Bedoukian Research is a leading supplier of fragrance and flavor ingredients. THE CHALLENGE Following an introductory meeting where we had showcased examples of our creative services, Bedoukian Research identified a need for a polished sales and promotional tool. CCG was tasked with creating a compelling...

If you’re hoping to attract new customers and present your company as a step above the rest, then it’s absolutely necessary for you to utilize effective advertising. The way for your business to thrive and succeed is not only by retaining the customers it already has but by generating new ones. Without new customers, your business will inevitably fail. Luckily,...

Step back for a second and reflect on trade show events that you’ve attended. What and who comes to mind? Your answer is probably the rep of the company that you had the best conversation with. But what about them made you want to stop by their booth instead of others? The first answer is probably their display. The second...

I’m proud to announce that George Costello Creative is now Costello Creative Group! As we celebrate our fifth year of solving communication challenges, we’ve officially refreshed our brand to reflect our own brand values, mission, and vision, as well as those of the clients we serve. As we continue to build our team, develop and deepen partnerships, and focus on larger...