10 Critical Considerations for Manufacturers When Overhauling Their Website

10 Critical Considerations for Manufacturers E-Book

10 Critical Considerations for Manufacturers When Overhauling Their Website

Save the day and position your manufacturing company as the obvious solution to your customer's needs

We know that you want to be the obvious solution to your customer’s needs. In order to do that, you need manufacturing-focused marketing & modern design that drives business growth.


The problem is your neglected creative marketing is a misrepresentation of your state-of-the-art process and technology which makes you feel less confident, discouraged, and frustrated to settle for average while losing opportunities to your competitors.


Average is everywhere in the manufacturing sector and you shouldn’t have to deal with it anymore.

So we want to help.


We spent weeks wrangling together a bunch of powerful insights and baked them into a free actionable guide, ‘10 Critical Considerations for Manufacturers When Overhauling Their Website.’


So you can stop leaving money on the table and instead, build the next-level brand experience required to grow your manufacturing business.


Leverage multi-channel marketing to remain in front of your audience.

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Craft an elevated brand experience inspiring confidence in your products.

Person thinking


Position your brand as the thought leader and go-to expert in your industry.

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Forge lasting bonds with customers making them brand ambassadors.

What's Inside

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47% of manufacturers don't offer digital resources on their website.

79% of marketers say PPC is hugely beneficial for their business.

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Topics Covered In the Guide

First impressions matter. When people visit your site, you have about 3 seconds to grab their attention, or they’re gone.

48% of people say that the website design of a manufacturer was their #1 factor in determining
their credibility

A byproduct of a modern site with clear messaging is increased credibility, a position of thought leadership, and a perception of innovation and future thinking showing prospective customers you’ve got your finger on the pulse.

To save the day and come to your customer’s rescue, they need to recognize your products are the obvious solution to their challenges. By taking the time to clarify your message and modernize your branding, you too can create a next-level brand experience and turn your customers into raving fans.


Keep your website healthy, up to date, and looking great. A proprietary 70-point checklist that rate’s your site’s performance, aesthetics, SEO, security, and messaging against your competition. Identify shortcomings and areas of opportunity to get maximum mileage out of your site.

Site Map

Construct an HTML and XML sitemap that promotes an ideal user experience while assuring your website is search engine crawlable. Ensure it’s well-organized, easy to index, and adequately written for search engine spiders to quickly and easily extract the critical pieces of information about your site.


Your website should explain what you do for your customers, validate their feelings, and make it clear that you’re in business for them. Tell a compelling story around their needs, desires, and relieve their difficulties; making them happier, more intelligent, richer, better — in whatever way they need.


Reveal customer pain points and ensure critical on-page optimization ensuring search engines can crawl your site enabling users to easily find you. Ensure off-site factors like backlinks and social signals are working properly. Perform deep dive keyword research to identify the keyword themes that prospects use to find you.

User Journey

Create multiple clear paths for your customers as they navigate your website. Transition them from point A to point B with as little friction as possible. Clearly meet defined customer and business goals while maintaining a positive user experience that satisfies their immediate need whether it be career information, education, or a way to make a purchase.


Bridge the communication gap between your customers and your business with a beautifully designed website. Enhance your brand message, express professionalism, evoke emotions, and increase your conversion chances while creating a unique and memorable brand experience.


From marketing and brochure sites to e-commerce — leverage a CMS with the latest features and technologies to craft a digital presence that fulfills your business goals, exceeds your customer’s needs, and is future-proofed for expansion as your business grows.


Develop an editorial calendar and craft compelling content to increase the number of visitors and qualified leads to your website. From blogging, lead magnets, and premium content, to social media and pay-per-click advertising — increase your authority with Google by continuously creating value for your audience.


Keep your website running strong with continuous updates to the CMS and themes along with daily site backups, malware scanning, uptime monitoring, weekly plugin updates, bug fixes, form testing, and general troubleshooting.

Brand Standards

Develop your brands' visual DNA to ensure that multiple contributors work in a cohesive way to reflect your true corporate style while maintaining brand consistency in everything from writing style to design aesthetic.

Special bonus!

2-Page Pre-project checklist!

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Things to Consider Before You Engage a Graphic Design Firm to Refresh or Redesign Your Website

When you need a new website or it’s time for a refresh, there are a few things that are worth thinking about before engaging a design firm. 

The web design process is enhanced and projects are more successful when you have considered these points prior to a consultation. While it’s not necessary to have each and every one of these items defined in full, your awareness of these points will make the project ramp up much faster.

Focus Areas

Why you NEED this guide

Website best practices change over time. Layouts, organizational structures, and aesthetics fall in and out of vogue. Security requirements alter to keep pace with a developing threat landscape. The elements that Google and other search engines consider when deciding search rankings are in constant flux. Even a website’s messaging can grow stale with use.

38% of manufacturing websites don't have a form on their contact page.

Given enough time, your manufacturing website will become a fossil, no matter how cutting edge it was when it first came into the world. Whether it cost you $10,000 or $500,000, every website is slowly descending into obsolescence. The process is inevitable. But there’s hope!

In this comprehensive and actionable guide, we’ll walk you through each of the 10 key areas to explain what it means to you and your website. We’ll ask some important questions to get you thinking about where your website stacks up and offer some recommendations about how to take it to the next level.

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