5 New Year’s Resolutions For Better B2B

4 Minute Read

‘Do we have a plan for Q1 yet?’
‘What are we going to do about X?’
‘Wasn’t this supposed to get done before the holidays?’

Sound familiar?

2022 is here! The ball has dropped in Times Square, the confetti has been vacuumed up from the living room, and it’s time for everyone to get back to work at the office (or maybe more likely, the kitchen table). From strategy, identity, and websites to email marketing and design work, we want to help make your 2022 the best one yet.

In the spirit of new beginnings and fresh starts, we’re going to tell you about some of the practical resolutions your team can make in 2022 to move the needle and help grow your business to new heights in the new year and beyond. Let’s toss our party hats in the air and find a resolution that works for you!

5. ‘We want to reach more customers.’ – Marketing In 2022

When your team meets, it’s likely that at one point or another, you’re all talking about the same thing, ‘We need to reach more of our customers.’ Hey, we understand that—we’re doing something about it right now!

Whether it be an informational blog, ads, trade show marketing, digital/website marketing, SEO, SEM, or any other type of outreach, you need to show your customers what exactly you do for them AND that you’re authoritative, knowledgeable, and ready to help. We highly recommend marketing that covers all of your bases (web/digital, print, email, etc.) so that you have more coverage and don’t lose important revenue.

Our suggestions for 2022 would include:

Start a blog—post consistently and with usable/entertaining content.
Audit and salvage your existing content—don’t throw away the baby with the bathwater. Save the good ideas and collateral, try to optimize what almost worked, get rid of what doesn’t.
Collect and target potential sales with email cycles—your email list is like gold! Use it effectively by sending the right people the right messages.
Be like Swiss cheese—create layers of different types of content that will help ensure delivery.

If you want to learn more about email/digital/print marketing, schedule a call with our team and let us help you create a multi-channel campaign that works for your team to meet your goals and make your customers happy.

4. ‘We need professional design work’ – Graphic Design in 2022

This 2022 resolution has a simple yet elegant solution—consult with a professional graphic designer and save yourself money, time, and stress. A professional can quickly evaluate your assets and help you get back on track with a portfolio full of fresh, on-brand, and on-message design collateral that you can then convert into sales and retention.

Any designer that you hire should have:

  • Experience
  • Patience
  • Listening Skills
  • Flexibility
  • Industry Knowledge

3. ‘We want a better-looking brand’ – Identity in 2022

Is your logo looking a little stale? Before you answer that…take a peek at the image below:

Identity is integral to a business’s DNA, just like appearance and name are important to any of us. Unfortunately, it’s all-too-common to speak with business owners who don’t think they have the time or the imperative to keep up with it.If Amazon understood that it needed to pay more attention to its identity, why doesn’t everyone else? If you’re going to spend the time and effort to work to sell your company to customers, make it easier on yourself and make sure that your identity matches your offerings.

From your logos and design elements to taglines, one-liners, and websites, your company’s identity has to match, elevate, and work for your brand. Our suggestion for 2022—launch a discovery project to thoroughly and carefully go through your branding/identity. Decide what needs to be created, improved, or maybe even overhauled, and then put that plan into action.

2. ‘We want to improve (or replace) our site.’ – Websites in 2022

Website design & development can go from straightforward to incredibly complicated in one meeting, but it doesn’t have to be so volatile. Start off with a planned set of goals and you’ll be surprised how far you get.

Some questions to ask:

  • Why are we refreshing or re-doing our website? What is it not currently doing now that we want it to do better?
  • What was our current website designed to do? What has changed since it was designed?
  • Do we have the creative/technical skills to move forward or do we need help?

These are just some of the questions you should be asking yourself and your team when evaluating any website project. However, don’t be afraid to think outside of the box or even look to the competition when you want to figure out what works and what doesn’t.

Our 2022 suggestion? Have your website professionally audited to look for optimizations and opportunities.

1. ‘We want a new plan moving forward.’ – Strategy in 2022

Definitely the vaguest of our resolutions, it might also be the most important (and difficult) one for many people to admit. Sometimes, the tests that you’re running, the content that you’re producing, the way that you’re speaking to customers…it might just not be working, whether that be well enough or at all. And that’s ok! The earlier you’ve spotted a non-winning strategy, the quicker you can implement a working one. On that same note, if you’ve been collecting data or important insights from the customers or prospects, there’s probably something to be gained from even your least performative strategies.

Our 2022 suggestion: Gather and assess as much relevant information as you can from your team’s current process, brainstorm clear and achievable goals for the new strategy that you want to create, then find an expert who can help you kickstart a successful execution.

If you’re ready to get your 2022 started off with a bang, schedule a call with our team and let us make this year one for the books with the identity, strategy, and messaging that your brand and your customers deserve.

Related Blogs:

Sources:

https://en.wikipedia.org/wiki/Swiss_cheese_model

https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/data-and-measurement/overhaul-marketing-attribution-model/

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