It’s that time of year again at Costello Creative Group. We’re rolling up our sleeves and in the midst of developing beautiful custom holiday card designs for our favorite clients! Bifold’s, tri-folds, z-folds, die-cuts, three-dimensional, and even interactive cards! When you’re able to deliver a physical card, your recipients know that time, personal attention, and money are behind it.
There’s an experience and a touch of nostalgia that comes with the opening, holding, and reading of a physical card that an email just can’t replicate. Custom greeting cards are an incredible opportunity for you to strengthen both customer and business relationships while keeping your brand relevant. Especially with a new and refreshed holiday card design, your brand will become elevated in front of the eyes that matter.
1. DON’T ONLY GO DIGITAL
We all know it’s convenient and inexpensive, but it won’t be nearly as effective as a physical card. The best way to get the full effect of the holiday card design is by seeing it in person. To put it in terms of direct mail, physical mailings outperform all digital channels combined by about 600%! If you need a digital e-version consider a hybrid approach sending both print and email.
2. PERSONALIZE WHEN POSSIBLE
So you’ve decided to send a physical card… congrats! Why not inscribe their name along with a nice personal note? While you’re at it, sign it because that makes the holiday card design seem that much more special. This is a great way to get your team around a conference room table together. Make a day of it, enjoy the process. You can do it, it’s easy!
3. MOST INEXPENSIVE FORM OF CUSTOMER ACQUISITION AND RETENTION
Customers naturally want to do business with people they feel value them. Receiving a printed card confirms that you took the time and effort, that you’re caring, and that you were willing to spend a few bucks on them. It’s the thought that really counts. Aren’t they worth it?
4. BE CAUTIOUS WITH YOUR MESSAGE
Avoid a denominational holiday card design at all costs. A quick Google search can turn up some extremely clever copy ideas that steer clear of offending someone. If you’re really struggling to find something, stick with headlines such as ‘Happy Holidays, Season’s Greetings, or Happy New Year’ as a last resort. But, before you succumb to this, try to be a little more creative, will ya!?
5. MAIL THEM NO LATER THAN DECEMBER 10TH
Holiday closings, vacations, the inundated Postal Service… don’t miss the boat and get your cards in hands and on desks before company shutdowns. Receiving cards after the holidays seems like more of an afterthought and makes you appear unorganized unless you intentionally send a New Year’s themed card.