Grow Your Business With 2022’s Hottest Design Trends

2022

4 Minute Read

2021 was another interesting year for designers and their marketing teams alike. After an unprecedented year of being stuck inside and isolated from others in 2020, its successor flew by with a focus on natural, modern themes and bold geometric elements. While these trends are still going strong, 2022 will bring its fair share of new ideas, in combination with older concepts that will be refreshed for a new audience.

By balancing modern design trends, a brand’s unique voice, and a touch of strategy, we believe that any company can take its website and creative collateral to the next level. Let’s take a look at some of 2022’s hottest design trends that will motivate your team into making some changes to the way customers and the competition see your business.

‘Grow Your Business With 2022’s Hottest Design Trends’ – Blog 2022 | 80

Websites

Unfortunately, we speak to too many business owners and marketing leads who don’t think they have the time or the resources to properly focus on their website. Like it or not, your website is a direct reflection of how your customers see and interact with your brand. Whether your current website design is outdated, poorly formatted, or just plain unappealing, it’s always a good time to start thinking about how to improve it and 2022 is no exception.

Serif Fonts Add A Classic Touch

More modern sans serif fonts have ruled the roost for the last few years, but in 2022, we expect to see classic serif fonts make a serious comeback. Although sans serif fonts tend to be a bit more legible in some specific design circumstances, there’s nothing that can replace the small touches of a serif typeface that has a more formal look. It’s classy, timeless, and provides multiple options for picky team leads.

Use Simple Navigation!

This one is always a suggestion of ours, but it’s not surprising that more brands in 2022 are embracing easy-to-use and simple-looking navigation schemes over cluttered mega-menus. Designing navigation that highlights your core competencies and pushes prospective customers to take action kills 2 birds with 1 stone—it looks nice and helps keep your sales funnel working the way you want it to.

Textures & Noisy Gradients Are Still In

A bit of a carryover from 2021, textures and gradients are another sure bet for 2022. While textures add depth and complexity to otherwise flat elements, gradients do the same to stale or boring color palettes. Muddy up your color gradients with some grain to give your designs some movement and life. If you’re afraid of too much change too quickly, use them as accents on more traditional color palettes to emphasize important content and draw the eye.

Remember: It’s only color! Try different combinations to find the perfect fit for your brand.

Branding

Have you ever been down the rabbit hole while researching a company? While you were digging up old emails, visiting their website, and signing up for their newsletter, how much of what and how you were thinking about them was based upon the way that they presented themselves? Successful businesses in 2022 understand that as time goes by, their branding has to adapt to the tastes of their customers. On the other hand, they also have to retain important aspects of their past and their industry.

QR Codes—Not Just For Menus Anymore

While 2020 & 2021 were undeniably the breakout years of the QR code system, it’s been around for quite some time. All it needed was a good reason to become more obviously useful. In a world of increased hygiene concerns and widespread use at restaurants and bars, it sure has a few now. Adding QR codes to your branding allows your customers to quickly pull up any webpage, PDF, or presentation that you have ready for them. Everyone has a phone with a camera—use that to your company’s advantage.

Need help creating a QR code system or implementing it in your brand materials? Schedule a call with us and let’s help make it easier for customers to find you.

Natural Colors Are Here To Stay

Designers have known about the enticing allure of natural-looking colors since they first painted on the cave walls—probably. Alongside our eyes’ inherent preference for soothing greens and blues, brands with these colors also rank high when rated for trust and authority among all age groups and demographics. Use these colors when possible and relevant to your brand, especially if you have a great environmental record that benefits you in your industry.

Animated Logos?

If you haven’t seen an animated logo in your inbox yet, you will soon. Affordable email delivery SaaS platforms able to send content of all kinds to thousands of inboxes a day? Check. Designers finding new and creative ways to push the limits of what can be sent in email without sacrificing load times? Check. Awesome way to differentiate your brand and draw attention to your name? You be the judge.

Print

Even in today’s ever-expanding digital landscape, print design remains a relevant and effective marketing tool for businesses of all sizes and will continue to do so well into the future. When specifically looking at 2022 however, it seems that classic styles and materials may be the way to go.

Black, White, & Matte Are Back!

Feeling monochromatic? Black & white looks fantastic on printed materials and exudes elegance, confidence, and precision. Pair this color scheme with a nice matte cardstock or vinyl and a touch of spot UV for a memorable design that brings it back to the basics. It’s called a classic for a reason, right?

Add Red To Make A Big Statement

In the same vein as the above, keep it simple with your emphasis—add red where you want your customers to look. The human eye notices red quickly. When used appropriately, a well-placed splash of it can attract just enough attention to make a real difference in capturing attention from the right person at the right time.

Embossed Packaging & Business Cards

Last but not least, embossment—the thing that everyone knows is fancy but no one can really explain why. The extra effort and cost that go into embossing your print design can be worth it, especially with business cards and premium packaging. If you need something to have that extra oomph when your customer finally gets it into their hands, this is a great solution.

No matter your team’s creative needs or experience, schedule a call with one of our experts today and we’ll help you achieve your business goals with beautiful and effective graphic design.

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