Effective Link Building Strategies for 2023

Effective Link Building Strategies for 2023

4 Minute Read

A decade ago, the internet was the Wild, Wild West of SEO and backlinking. Quick hacks, manipulation, and forceful tactics were employed to push branded content in front of customers who didn’t necessarily want it. Today, that’s no longer the case.

As SEO technology has evolved, search engines like Google and Bing have refined their unique algorithms, making it harder for websites to rank higher with outdated or questionable techniques. Traditional link building strategies, including their blackhat counterparts, are simply no longer effective. That’s why we’re going to explore ethical alternatives to link building and examine why some older strategies have become obsolete.

Are you ready to learn about effective link building strategies for 2023? Keep reading, and let’s explore how to build trust and awareness for your online brand the right way.

 

Effective Link Building Strategies for 2023


What is Link Building?

Link building is the process of acquiring backlinks from other websites to your own—little, digital, and usually blue breadcrumbs that (hopefully) lead hungry customers to exactly what they’re looking for. The more high-quality backlinks your website has, the more credible it appears to search engines, which can positively impact your website’s search rankings.

As mentioned earlier, link building strategies of the past often relied heavily on simplified techniques such as mutual link exchanges, constant article submissions, spammy blog commenting, and even outright blackhat manipulation. However, these annoying digital practices have lost most, if not all, of their effectiveness, primarily due to the following reasons:

 

  • Massive Algorithm Updates: Search engines like Google have improved their algorithms to better understand the quality and relevance of monitored backlinks. Techniques like link exchanges and low-quality article submissions are now considered unfavorable practices that almost always lead to search engine penalties.

     

  • Prioritizing Customer Experience: Search engines now put user experience and value high-quality, relevant content over EVERYTHING else. Backlinks that are unrelated to the customer’s interests/needs, or that come from low-quality or lesser-known sources, can cause your search relevancy to plummet.

     

Given the changes to the most popular algorithms and the incredible emphasis on true quality and monitored relevance, it’s important for your SEO and content teams to constantly search for and adopt new link building strategies to maintain and improve your website’s search ranking. What are some of these strategies? Well, we’re glad you asked!

 

Strategy #1: Content Marketing and Guest Posting

Content marketing is an essential link building strategy because it focuses on creating and sharing valuable and consistent content to attract and retain a clearly-defined audience. By producing high-quality blogs, videos, and other marketing materials like e-books and infographics, you can establish your website as a credible source of expert information, increasing the likelihood of others linking to your content organically. Interested in creating some unique and professional branded content with an experienced team of writers, designers, and strategists? Schedule a call with us today!

Once you have your material, guest posting is an excellent way to supplement these content marketing efforts. By writing articles or creating visual content for other websites within your industry or niche, you can create valuable backlinks to your site while also establishing your authority in your field. Here are some steps to help you get started with guest posting:

 

  1. Identify High-Quality, Relevant Websites: Research websites and blogs within your industry that accept guest posts or might be willing to for the right piece of content. Focus on websites with an already strong reputation for publishing good work in your chosen industry. Relevance is key – the more closely aligned a website is with your niche, the more valuable the backlink will be.

     

  2. Create Unique, Valuable Content: From e-books full of info to short how-to videos, you have hundreds, if not thousands of categories of content to choose from. Just remember to ensure that it adds real value to the website’s existing content and addresses a topic that their most active readers are interested in.

     

  3. Pitch Your Idea: Reach out to the website or blog owner with a personalized email, briefly introducing yourself and explaining why your content would be a valuable addition to their site. They might already have a lot of content in their backlog, so make sure to create something that stands out from the rest and grabs their attention quickly!

     

  4. Include a Relevant, Natural Backlink: When crafting your guest content, include a backlink to your website within the content in a way that feels natural and relevant. If writing a blog, avoid stuffing links inside just for the sake of doing so. If your content is relevant and of high-quality, it will do all the work for you.

     

Strategy #2: Resource Link Building

Have you ever stumbled across an awesome pool of useful tools or valuable information? Chances are, you immediately saved it as a bookmark. Resource link building involves reaching out to repository websites that maintain these lists of resources or tools related to your industry or niche, and suggesting your website as an addition to that collection. By becoming part of a curated and respected resource list, you gain another valuable backlink while increasing your website’s visibility.

 

Strategy #3: Building Relationships and Networking

Building strong and authentic relationships within your industry or niche is the fast-track to acquiring valuable backlinks naturally. By networking with popular influencers, content creators, business owners, and other professionals, you can create opportunities for collaboration and mutual support. Here’s some tips for how you can build relationships to support your link building efforts:

 

  • Engage on Social Media: Follow and engage with industry influencers and other professionals in your niche on social media platforms. Share their content, comment on their posts, and provide valuable insights to demonstrate your expertise and interest in their work. Don’t be afraid to message them directly, but always make sure that you’re sending a message that positions your brand in a positive and useful light.

     

  • Attend Industry Events and Conferences: Participate in industry events, conferences, and webinars to connect with other professionals and influencers in your field. Share your knowledge, collaborate on projects, and expand your network. Business cards, handshakes, exchanging social media handles…every one of these things gives you an opportunity to get your content in front of new eyes. If they remember you, they’ll remember your website.


By implementing these effective link building strategies, your team can adapt to this newly civilized SEO landscape and build a strong online presence for your website that actually resonates with a target audience. If you’re ever frustrated by the process, know that link building is a long-term process that requires consistency and commitment. After all, a valuable backlink simply tells the audience what they already want to know—you’ve worked hard to get in front of them, your team knows what they’re doing, and your brand has something important to say.

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