Creating Different Branded Content For Each Platform

Creating Brand-Specific Content For Each Platform

3 Minute Read

If you haven’t found yourself uploading the wrong content to the right platform yet, maybe you haven’t been posting enough lately! Partly because well-established platforms like Facebook, Instagram, Twitter, and LinkedIn continue to be the go-to choice for most brands in terms of advertising ROI, it’s easy to fall into the trap of thinking a one-size-fits-all strategy will do the trick. But honestly, that’s far from the truth.

Audiences (and customers) appreciate a sense of brand unity but put a higher value on engaging, tailored content that keeps them hooked on their favorite platforms. Plus, those same platforms reward brands that adapt their content to suit each specific demographic. By learning what clicks on each platform and creating content that truly resonates with its user base, your team can enjoy the best of both worlds. Looking for new brand-specific content to post online? Let’s break down the big 4 below and get your creative engines running!

Creating Different Branded Content For Each Platform

Regarding social media marketing, you should first recognize the unique characteristics of Facebook, LinkedIn, Twitter, and Instagram. Each platform caters to different audiences and offers distinct content, advertising, and analytical features that can be harnessed for engaging branded content. Lacking creative resources? Consider a monthly creative subscription and gain the full power of a dedicated team for one monthly price.

Facebook: With an extensive user base of 1.9 billion daily active users worldwide, Facebook is ideal for brand awareness and advertising. The platform has an even spread of Generation X and Millennials, making it a powerful tool for reaching diverse demographics. Facebook’s features, such as Pages, Groups, and targeted ad campaigns, can help your brand connect with potential clients and partners with content like:

  • Custom-branded graphics for sharing articles and news
  • Eye-catching video ads to promote products or services
  • Infographics to visualize industry trends or statistics
  • Creative visuals for targeted ad campaigns

LinkedIn: As a professional networking site, LinkedIn excels in B2B connections and industry-specific engagement. The platform is geared towards professionals seeking career growth, networking opportunities, and industry insights. Share thought leadership content, engage in discussions with industry peers and participate in relevant groups to foster meaningful connections and showcase expertise. Looking for content? How about ideas like:

  • Professionally designed articles or whitepapers for thought leadership
  • Presentation slides for sharing during webinars or online events
  • Company milestone visuals and achievement graphics
  • Well-designed banners for LinkedIn Company Pages and Showcase Pages

Twitter: Twitter is an excellent platform for real-time updates, industry news, and conversations. Leverage Twitter to share timely news, participate in industry discussions, and engage with influencers or potential partners. The platform also allows for easy monitoring of industry trends and competitor activity. Looking for creative inspiration? Think:

  • Branded visuals for sharing news updates and announcements
  • Custom graphics to support industry discussions or Twitter chats
  • Engaging images for sharing curated content or influencer quotes
  • Well-designed competitor comparison charts or industry trend visuals

Instagram: A visually driven platform, Instagram is a powerful tool for sharing images, videos, and stories that showcase your brand’s personality and products. While Instagram may not be the primary platform for B2B marketing, it still offers opportunities to highlight company culture, team members, and behind-the-scenes content. This helps humanize your brand and build trust with potential partners and clients. More ideas could include:

  • High-quality images or videos showcasing your company’s offerings
  • Behind-the-scenes glimpses of manufacturing or packaging processes
  • Branded quote graphics or industry tips related to your products or services
  • Visual stories of your company culture, group events, or team member highlights


Need help creating branded content for one or any of these projects?
Contact us here to schedule a call with one of our graphic designers.

By understanding the key differences between these social media platforms, you can create content that resonates with your target audience and aligns with each platform’s best practices. As a bonus, your team will begin to collect a large library of content that can be reused and repurposed later down the line!

Quick Tips for Crafting Platform-Specific Content

Effective platform-specific content starts with understanding your audience, developing a content strategy, and measuring your results. Utilize these quick tips to improve your branded content across social media platforms:

  1. Identify your target audience and their preferences.
  2. Develop a content strategy tailored to each platform.
  3. Use analytics to track and optimize your content performance.


If you’re looking to leverage your brand into new platform-specific content,
schedule a call with our team of experienced content creators today.

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