CONTACT INFO: Melissa Lipovsky, mlipovsky@costellocreativegroup.com
FOR IMMEDIATE RELEASE
Iselin, NJ, July 23, 2024 – Costello Creative Group (CCG), a leading B2B full-service integrated marketing and creative agency, has been honored with a Platinum dotCOMM Award for its outstanding redesign of the Custom Essence website. This prestigious international award recognizes excellence in web creativity and digital communication.
The Custom Essence website, launched in early 2024, showcases CCG’s expertise in creating digital solutions for the fragrance industry. The redesign focused on enhancing technical prowess, highlighting creative fragrance abilities, and emphasizing high-touch client relationships.
“Our team is thrilled to receive this recognition for our work with Custom Essence,” said Melissa Lipovsky, Creative Director at Costello Creative Group. “We aimed to create a professional, modern, and informative platform that reflects Custom Essence’s innovative approach to fragrance design and serves as a valuable resource for their clients. This award validates our commitment to delivering cutting-edge digital solutions in the manufacturing and distribution sectors.”
The client’s satisfaction with the project was evident. Matthew Soto, Head of Custom Essence stated, “The Costello Creative Group team demonstrated exceptional transparency and collaboration throughout the project. Their expertise in web design and marketing was clear, and they consistently prioritized communicating how we can help our clients, not just who we are. They took the time to ensure we understood each step of the process, presented us with options, and were always open to feedback. This approach made a significant difference in achieving our goals.”
Key features of the award-winning website include:
- SEO optimization to improve online visibility
- A comprehensive client resource area offering trend information, video content, and educational materials
- Enhanced navigation for a seamless user experience
- Fresh, engaging content that highlights Custom Essence’s expertise in the fragrance industry
This is the second consecutive year CCG has been recognized by the dotCOMM Awards. In 2023, the agency received a Gold Award for its work on the Target Flavors website.
The dotCOMM Awards, administered by the Association of Marketing and Communication Professionals (AMCP), celebrates the creativity of marketing and communication professionals. Winning a dotCOMM award signifies that the recipient’s web and digital work is among the best in the industry.
About Costello Creative Group CCG is a B2B, full-service, integrated marketing and creative agency based in New Jersey. The agency specializes in serving the manufacturing and distribution sectors, with a focus on the chemical, flavor, fragrance, and ingredient industries. CCG’s comprehensive services include brand identity, creative services, digital solutions, marketing, media planning, and buying. For more information, visit costellocreativegroup.com.
About Costello Creative Group
CCG is a B2B, full-service, integrated marketing and creative agency based in New Jersey. The agency specializes in serving the manufacturing and distribution sectors, with a focus on the chemical, flavor, fragrance, and ingredient industries. CCG’s comprehensive services include brand identity, creative services, digital solutions, marketing, media planning, and buying. For more information, visit costellocreativegroup.com.
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