Choosing the Right Video Style for Your Brand

4 Minute Read

In the ever-evolving world of digital marketing, video is one of the most effective ways to get your message out to potential customers. According to recent data, 91% of consumers prefer to watch video content from brands (vs. other types of traditional advertising), and 92% of marketers report they see positive ROI, including 66% more qualified leads annually.

As for buyers, 80% have purchased after watching a brand’s video, a compelling statistic that should make any marketer stand up and take notice. But not all videos are created equal. There are many video styles to choose from, and some may be more suitable for specific types of content. As with most marketing efforts, brands must think about what they’re trying to achieve.

Further, to maximize impact and engagement, your video style needs to match your brand identity to ensure it resonates with your target audience. So, let’s look at marketing video styles and how these decisions impact results.

 


Understanding Different Video Styles: 2024 Video Marketing Tips

Here are some of the most common types of videos brands use and why.

  • Live Action Videos use real humans talking about or providing an account of whatever the campaign is about. Some typical uses include telling a story, promoting products or services, testimonials, or training videos. Because they use real people, live-action videos are more relatable.
  • Talking Heads Videos are a more personal style of live-action video. The subject speaks directly with the viewer, creating a strong emotional connection. Many brands use talking heads videos to communicate with employees, provide thought leadership, or demonstrate case studies to customers.
  • Vlog Videos are engaging and add a layer of personality to brand videos on social channels or as content on your website’s blog. Vlogs succeed because they build rapport with your audience and make your brand relatable. They can be produced like a podcast with one-off topics or following a series.
  • Interview Videos help you highlight an individual’s passion or knowledge in a slightly more conversational and interactive news-like format. Brands can use interviews to highlight recent accomplishments, accolades, or product launches. They can also profile company innovators or leaders, showing the world there is a real person and genuine passion behind the product.
  • Animated Video Styles can inject nostalgia, humor, or empathy into a brand video. Depending on the topic and budget, they can be as simple or as complex as needed. Animation can also draw from brand colors and elements to extend other marketing efforts. They’re also a great way to give written content like white papers, ebooks, and lead-gen content a new life. When deciding between live-action vs. animated videos, think about the audience and the message you’re trying to relay.
  • Text Overlay adds a text element to your video and can effectively drive a point home. Unlike captioning, text overlay uses few words, highlighting key points to ensure the audience gets the message.
  • Live Video Styles, such as live streaming video, directly engage with your audience and drive strong conversions. They’re also much more cost-effective to produce as they don’t require any post or long production timelines. Plus, your video is still valuable after the stream is over and can be repurposed as fresh content.
  • 360˚  Video Style is immersive and can be highly effective for many types of businesses, including construction or landscaping companies, interior designers, real estate companies, car manufacturers, architects, restaurants, event venues, travel agencies, destination marketers, etc. Some companies use 360˚  videos for employee training and virtual tours, which can be especially helpful for large companies with multiple locations or settings.

 

Step-by-Step Guides: Video Style Selection for Your Brand

1. Assess Brand Objectives and Goals

What do you want your video to achieve? Are you explaining a product or service, providing helpful tips, entertaining, or asking your viewers to take a specific action? Are you simply driving awareness or engaging them in a larger story? Start with the goal in mind.

2. Conduct Audience Research and Insights

Audience research, such as surveys, focus groups, or analytic data from your website and social channels, will help you tailor video content to each demographic’s needs and preferences. Tailored strategies ensure you’re delivering the right message to the right people.

3. Consult with Creative Experts

Video can be simple or highly technical. But if you don’t have the in-house talent to achieve your goals, brand video consultation can help you accelerate timelines and achieve better results than you could otherwise. Ultimately, it’s worth the investment as you’ll end up with a superior product.

4. Experiment and Test

Finding the right video approach is critical to resonate with your audience. Just like other types of digital marketing, monitoring your analytics and making adjustments are essential to maximize success. Run A/B tests to assess different video elements, such as captions, thumbnails, meta descriptions, or even the video content itself. 

5. Finalizing and Implementing the Style

Choosing the right video style for your brand marketing ensures you engage the right audience and increases the chances they will convert. With the above tips, you’re on your way to a successful video marketing strategy.

Final Thoughts

We hope you’ve picked up some good brand video strategies to put into action. Choosing the right video style is critical to ensuring your message hits home. Certain creative video styles are best suited to achieving specific marketing goals; others resonate more with certain demographics. Being flexible and adaptable in your video brand strategy is essential to success.

As video continues to gain ground as a marketing tool, brands should consider developing a video strategy to tell their story, drive engagement, connect with more people, and add an emotional, authentic dimension to their content strategy.

To maximize results, highlight your brand identity in video, and increase the potential for success, partnering with a creative agency with expertise in creating and executing brand videos is essential. Reach out to book a call with the video marketing experts at Costello Creative Group today. We’ll work closely with you to help you create a compelling video strategy that fits your business goals.

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