They say that a picture is worth a thousand words. It turns out that’s not entirely accurate. Our crack team of investigative mathematicians crunched the numbers and discovered that pictures
We recently wrote an article about Pantone’s 2020 Color of the Year, and all of the associations that go along with it. Today we thought we’d dive a little deeper
Few things are as straightforward and yet enormously complex as our relationship to color. At its most basic, color is our brain’s interpretation of the different wavelengths of light that
Unless you’re fabulously wealthy, everything in life involves trade-offs. If you choose the steak, then you can’t eat chicken. If you select the minivan, then you can’t own the sports
Just like a person, a business’s brand identity is the sum total of every outward facing expression it makes to its audience. This includes its actions, its stated mission and
We’ve all heard the old aphorism, ‘if it ain’t broke, don’t fix it’. And that’s absolutely true, if you’re talking about a dishwasher or your grandmother’s apple cake recipe. But
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