Take a moment and try to picture a particularly lousy logo you’re familiar with. When you first saw it, did it inspire confidence in the brand, or did it make
Imagine you had five Word documents you needed to organize. What would you do? You’d probably create a folder called “documents” and put them inside. What if we add in
What’s the single biggest complaint you’ll hear from a six-year-old when you try and read them a ‘real book’? No pictures! That’s because humans are inherently visual creatures. We’re attracted
The difference between these two processes is fairly well defined, and yet the two are often mistaken for each other. Part of the reason for this is that they both
Is your current brand getting a bit stale? Is it not connecting with consumers the way it used to? Are your competitors evolving their brands and leaving you behind? Has
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