Sales and Marketing. Marketing and Sales. Two great tastes that taste great together. They’re sometimes so well integrated it’s difficult to tell where one stops and the other starts. But
Your website is all about you, right? It should carry your praises on the wind and shout your greatness to the sky. It should circle and underline all of the
If you take nothing else from this article, walk away with this — a professional website will grow your business. If you don’t have one, get one. If you have
No one likes a pushy salesperson. Well, their families probably like them. And I’m sure they have some longtime friends that appreciate their company. But people that encounter them on
Let’s do a short experiment. We’ll present you with two distinct article introductions. Your job is to rate which you find more engaging. Here’s the first. “In today’s media-rich environment,
One might assume from our prodigious output, masterful schedules, and almost godlike focus that we’re a company of productivity savants. We are not. Left to our own devices, the office
Just like a person, a business’s brand identity is the sum total of every outward facing expression it makes to its audience. This includes its actions, its stated mission and
To understand what brand perception is, imagine an unknown person taking the podium in front of a large crowd of people and delivering a speech. As she gives her presentation
We humans like to think of ourselves as mental dynamos, with powerful supercomputers perched inside our skulls, the entirety of our life’s experiences instantly accessible at a moment’s notice. But
We’ve all heard the old aphorism, ‘if it ain’t broke, don’t fix it’. And that’s absolutely true, if you’re talking about a dishwasher or your grandmother’s apple cake recipe. But
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