Trilogy Flavors
Trilogy Flavors Wanted to Increase their Marketing Efforts. Costello Creative Redesigned their Website, Drove their Rebrand and Significantly Increased Website Traffic.
When Trilogy Flavors came to Costello Creative Group to bolster their marketing efforts, the first step was a comprehensive website redesign. The redesign wasn’t just aesthetic; a primary goal was improving SEO and providing a better user experience through ADA compliance, reliable hosting and ensuring that all technical and written content met key standards.
Following the website redesign, Costello Creative collaborated with the Trilogy team to rebrand the company, refining its messaging to connect with clients more effectively. Through StoryBrand® messaging exercises, the Costello Creative team clarified Trilogy’s brand and worked with them to craft a new name, logo and cohesive brand identity across all print and digital marketing channels.
Services
- Brand Identity
- Campaign Creation + Implementation
- Collateral Design + Production
- Content Strategy + Creation
- Experiences
- Marketing Strategy
- Messaging Strategy
- StoryBrand®
- Website Design + Development
Trilogy Flavors’ New Website Netted More Visitors and Higher Engagement
Trilogy’s rebrand and website overhaul yielded tangible results: more website traffic, higher engagement and more time spent on the site. Complementing this was their search campaign, which boasted a click-through rate that beat industry benchmarks by a significant margin.
Success
It was important for us to develop an authentic voice to explain who we are and what we do differently as a company to help our customers succeed. Through CCG’s creativity, industry knowledge, and professionalism, CCG was able to help us unearth our voice and craft a unique message. What we found particularly helpful was the structured approach through the process. CCG delivered on our goals and provided a platform for all our future communications. We are now better equipped to explain our strengths and differentiators.
A Pet-Approved Campaign Fueled by Flavor
Trilogy Flavors partnered with Costello Creative Group to introduce a bold creative campaign supporting their pet palatant line — a collection of high-quality, flavor-enhancing ingredients designed to elevate the appeal of pet food. With growing interest in innovative and alternative formulations, the campaign spotlighted Trilogy Flavors’ commitment to delivering trusted, craveable flavor solutions for the modern pet food industry.
Costello Creative Group led the visual direction, designing a suite of engaging assets that were used across a dedicated landing page, organic social, and paid digital advertising.
