Florida Food Products
Comax Flavors Went Fresher, Younger, Modern and Ultimately, Better Positioned
For years, Comax Flavors was a world leader in proprietary flavors technology. In 2017, they worked with Costello Creative Group to modernize and elevate their visual identity to appeal to its increasingly younger target audience.
The redesign was such a success that it attracted attention from an even bigger player in the industry: Florida Food Products. In 2021, Florida Food Products acquired Comax Flavors, and since then, Costello Creative has been their go-to agency.
Services
- Digital Strategy
- Brand Identity
- Content Creation
- Design
- Package Design
- Email Marketing
- Website Design + Development
- Website Maintenance
- Video
- Experiences
Success
I was introduced to CCG through a flavor business acquisition my employer made. As the incumbent agency, they played a crucial role in maintaining the acquired company’s market presence and gradually transitioning it to our corporate branding and messaging. In addition, CCG took on several trade show and selling tool projects for the parent company, all while working under tight timelines and budgets, ensuring high-quality, on-brand content. The firm is responsive, creative, and easy to work with.
In 2021, Florida Food Products acquired Comax Flavors, folding the brand into their portfolio of healthy, naturally sourced plant-based food and beverage ingredient solutions. Today, Florida Food Products is an innovator in the flavoring space, leveraging their vast resources to offer solutions to food and beverage challenges.
