INVITE YOUR CUSTOMERS INTO A STORY
Organizations waste an enormous amount of money on marketing and branding because they‘re unable to communicate their purpose clearly. People don’t buy the products and services that are the best. They buy the ones they can understand the fastest.
Your customers’ brains are designed to do two things — survive and thrive. Everyone‘s looking for information that will help them simplify life, make more money, meet new friends, and anything else that will increase their standing in the world.
The problem is, that the brain is also trying to conserve calories. In order to process all the information around us, we have to burn calories. What this means is, that if we don’t position our products and services in a way that can clearly help humans survive or thrive, people simply tune out.
This is why ‘story’ is one of the critical elements of your brand identity. It conveys your message in a meaningful and lasting way.
OUR CLIENTS INCLUDE
POSITION YOUR COMPANY AS THE GUIDE
Customers want a brand they can trust. When customers buy into your business and are engaged with your story, they make purchases with less friction while becoming brand advocates.
These advocates are powerful allies for you to have. In a world where every business is vying for attention, having an authentic story that a customer can feel connected with will help you differentiate yourself from competitors.
The ideal brand story will create an emotional connection with your audience, clearly convey your brand’s tone, and inspire trust in your products and services.
Enter the 7-Part Framework, aka ‘SB7.’ Once you execute the framework, you’ll be seen, heard, and understood, both in your company’s internal and external communications.
BRAND MESSAGING SOLUTIONS
24 pages of actionable insights that cover everything from messaging, wireframes, sales funnels, visual branding, and more!