Lucky Number 7
We all have a soft spot for Number 7 because it plays a significant role in our everyday lives. Society, culture, religion, and psychology wouldn't be the same without it. The very sight of it …
Grudge Match: PowerPoint vs. Keynote
Welcome to the main event! Tonight we have a battle of wills. This is a bout decades in the making, fought in agencies and marketing departments around the world. Two worthy opponents, battling it out …
Email Marketing: Which Platform is Right For Me?
If you’re not using email marketing to help grow your business, you should be. Email marketing is an immensely powerful tool which delivers one of the highest ROI's available. Not integrating it into your strategies …
Brand Awareness: Why Is It So Important?
Let’s do a little thought experiment. Imagine you took a camera out onto the street in any city and randomly chose a person out of the crowd. You hit them with a little makeup, knock down …
How to Leverage LinkedIn in Any Role
Hi, Everyone! This is the beginning of our new quarterly series loosely titled, Tapping our Trusted Partners, where we invite one of our closest experts and fellow entrepreneurs to learn more about their services and how …
What Does Your Typography Choice Say About Your Business?
Just like a person, a business’s brand identity is the sum total of every outward facing expression it makes to its audience. This includes its actions, its stated mission and values, and the graphical collateral …
The Value of Brand Perception in the Marketplace
To understand what brand perception is, imagine an unknown person taking the podium in front of a large crowd of people and delivering a speech. As she gives her presentation each person in the audience …
The Importance of Staying in Front of Your Audience
We humans like to think of ourselves as mental dynamos, with powerful supercomputers perched inside our skulls, the entirety of our life’s experiences instantly accessible at a moment’s notice. But the reality is we’re more …
The Business Impact of ‘Tired’ Sales & Marketing Materials
We’ve all heard the old aphorism, ‘if it ain’t broke, don’t fix it’. And that’s absolutely true, if you’re talking about a dishwasher or your grandmother’s apple cake recipe. But in the marketing world, doing …
Why You Should Use Infographics in Your Marketing
Ask yourself these questions: ‘Do you want to create compelling content that drives traffic and readership?’ ‘Do you think the average person finds raw statistics, facts and figures dry and uninteresting?’ ‘Do you engage better with written content …
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