Industry news, marketing, design & communication tips

SEM might seem to you like just one of many vague acronyms “those web people” use – and you’re not wrong. We are quite fond of acronyzing pretty much anything that can be acronyzed (and by the way, DON’T look up that word, we made it up, ™ pending). So if you’re stumped by SEO, perplexed by PPC, confused by...

Let’s say you own a pizza shop. If you do, this won’t be difficult to imagine (also, we’d like to be your friend, if that’s okay.) Your restaurant is built on an incline, so patrons have to climb a small staircase to reach the front entrance. That’s fine for most people. They vault the stairs quickly to get a slice...

It’s that time again, fight fans! We’re throwing open the doors to the grudge match arena and letting popular software packages duke it out until only one has the strength to stumble from the pack and claim victory. Tonight’s bout is a battle royale of epic proportions! We have so many contenders in the ring this time we’re not entirely...

In the pantheon of exciting life events, company meetings generally fall one or two notches above back surgery and just below spending your day at the DMV. And that was before the pandemic sucked whatever spirit remained from the in-person meeting, creating the painful, eye-irradiating snoozefests we call virtual meetings today. When you’re leading one of these, we’re willing to...

The global manufacturing sector is big — mindbogglingly, tremor-inducingly, face-twitchingly large. To get a sense of the scale, consider that the top 10 manufacturing countries combine to contribute nearly 10 trillion dollars to global GDP. That figure is larger than every sovereign economy on the planet save two — the U.S. and China. It represents a staggering amount of economic...

What is SEM? Well, the answer’s simple. SEM is a subset of SM, and sibling to SEO. It’s a type of PPC, but not all PPC is SEM. Some PPC is social, but social is certainly not SEM or SM. Got it? Of course not. And that’s why marketing practices are often daunting to the uninitiated. They throw off a...