Industry news, marketing, design & communication tips

We’ve all heard it before when we fail—try, try, try again. But, if you’re not optimizing even your most successful content and communications with some method of A/B testing, then your team is missing out on engagement and, simply put, leaving money on the table. From strategic, technical, or even creative viewpoints, A/B testing has become a mainstay of the...

Keeping up with Google is like keeping up with the Kardashians. You just never know when all heck is going to break loose. Let your guard down for a minute, and you might have someone swoop in and claim Beyonce oughta be getting all your SERP traffic. What?! But seriously. Google algorithms and the Kardashian/Jenner’s have a lot more in...

Where have all the trade shows gone? It’s another COVID casualty, y’all. And despite attempts to forge ahead with virtual events, it’s just not the same as the real thing. If you’re like us, you’ve probably got lost in a few moonage daydreams, remembering those carefree, pre-pandemic days. Those cavernous conference center floors have never been so sad, so lonely....

Baby, please don’t go Baby, please don’t go Baby, please don’t go down to New Orleans, You know I love you so, baby, please don’t go Muddy Waters said it best. Heck, all dem blues cats know—sometimes you just gots to go. But what are we really talking about here? Closing time love gone wrong? Or your website visitors? It...

Inbound? Outbound? What are we dealing with here, flight plans? You’re no doubt inundated with mountains of terminology, technology, acronyms, and maybe even a skywriting plane or two. But when it comes to drilling down on inbound vs. outbound, do you know whether you’re coming or going? If the thought bubbles above your head read something like, “what is inbound?”...

Everybody loves a good science project. Right? Remember back in the day? Mixing chemicals, building volcanoes, blowing up the science lab, helium, ethanol, Bunsen burners, pipettes, centrifuges… oh yeah. Good times. We experiment a lot in the marketing world, too, although I’d wager what we do isn’t quite as combustible (arguable, I know). We spend a lot of time A/B...