Industry news, marketing, design & communication tips

Has anyone else been having QR flashbacks lately? Or is it just us? Are they really not as “square” as we thought they were? What did we miss?? Granted, they never achieved the potential that marketers predicted—not at the time, anyway. But before you assume it’s just another retro trend (put that Blackberry away, man!), let’s look at all the...

Digital transformation. Customer experience. Omnichannel. CRM, CCM, SEM, PPC, CTR, SEO. What do they all have in common? One word. DATA. These days, data makes the world go ‘round. If you’re running a business of any kind, you’ll already know this. From communication to website visits and social engagements, your data represents critical insights into how your online properties are...

We hear this so much it’s almost cliché: there’s so much to do, but only so many hours in the day. You could get so much more accomplished if you didn’t have to sleep! Or eat. Sadly, you still need both of those things to stay productive. Humankind has experimented with many ways to circumvent these “creature comforts,” but the...

You are the all-knowing guru of your industry. People want what you have! But if you think that’s enough to carry you into the future, you’re probably kidding yourself. We say “probably,” because we recognize that you might be the ONLY company that’s doing, making, selling, or servicing the things you get up to. In that case, you’ve probably got...

Whoa, whoa there, now! We know you want to get your website done, like yesterday, but remember what your daddy used to say—if you want something done right, you have to take your time and do it right the first time. If you cut corners or over/underestimate the time and money you’re putting into a project, you won’t meet your...

Today marks the day our creative marketing and design studio turns 9, and 'pop' – that’s the sound of a fine bottle of wine! It's the number of love, eternity, karma, enlightenment, awakening, humanity, philanthropy, and charity. The last 12 months have been, well, unique… haven’t they? While our office relocation and lease agreement couldn’t have been more poorly timed than...