As you consider the development of your next product catalog, it’s significant to ensure that the final piece is compelling to your target market. Besides your website and other corresponding collateral, a catalog is an …
THE WHO Founded by Paul Bedoukian in 1972 and offering more than 450 Aroma Chemicals, Bedoukian Research is a leading supplier of fragrance and flavor ingredients. THE CHALLENGE Following an introductory meeting where we had showcased examples of …
If you’re hoping to attract new customers and present your company as a step above the rest, then it’s absolutely necessary for you to advertise. The way for your business to thrive and succeed is …
I’m proud to announce that George Costello Creative is now Costello Creative Group! As we celebrate our fifth year of solving communication challenges, we’ve officially refreshed our brand to reflect our own brand values, mission, and …
Step back for just a second and reflect on trade show events you’ve attended. What and who comes to mind? Your answer is probably the rep of the company that you had the best conversation …
To see all 10 tips, click here Tip #10: Sharing Is Caring WHAT IS A PDF AND WHY USE IT? Adobe PDF files, short for portable document format, are one of the most commonly used file types today. …
To see all 10 tips, click here TIP #9: Remote Control INVEST IN A PRESENTATION REMOTE Controlling your presentation with a remote rather than using a mouse allows you to interact with your audience and avoids you being …
To see all 10 tips, click here Tip #8: Animation in Moderation ANIMATION SHOULD BE USED TO COMPLIMENT THE PRESENTATION, NOT DISTRACT THE AUDIENCE Animation used correctly can help drive talking points and create a more exciting viewer experience. …
To see all 10 tips, click here. Tip #7: Charted Territory USE CHARTS/GRAPHS TO COMMUNICATE INFORMATION AND BREAK UP CONTENT-HEAVY SLIDES. Information in visual form can draw attention, highlight, and even help clarify. A strong data visualization should …
To see all 10 tips, click here. Tip #6: Fontastic FOLLOW THE RULE OF 3 FOR FONTS. ENSURE THEY’RE COMPLIMENTARY AND CHOOSE ONE FOR HEADLINES, ANOTHER FOR SUBHEADS, AND ONE FOR BODY COPY. Be mindful of mixing too …
With awards from the following organizations:
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