Rebranding vs. Brand Refresh: What’s the Difference?
The difference between these two processes is fairly well defined, and yet the two are often mistaken for each other. Part of the reason for this is that they both involve much of the same …
Navigating the Sea of Digital File Types – Part One
A Guide to When and How to Use Them Other than government agencies and the text messages of your common variety pre-teen, there is no great collection of two and three-letter acronyms than the myriad file …
My Brand is Just My Logo, Right?
Not Exactly. Here's What Makes a Brand You can be forgiven for thinking a company’s logo is the extent of its brand. After all, it’s the most obvious portion, and the word 'brand' comes from the …
Rebranding? Here’s What to Expect and How You Should Prepare
Is your current brand getting a bit stale? Is it not connecting with consumers the way it used to? Are your competitors evolving their brands and leaving you behind? Has your corporate structure, culture, or …
Why Your Business Card MUST be Superior to Theirs
Do you see those capital letters? That means we’re really serious about this. Your business card is often the first impression someone gets about your company. Every detail says something about you, from the thickness …
Brand Audits and Why You Should Be Performing Them Annually
Cast your mind back to high school, that horribly awkward period in every nascent adult’s life when you’re struggling to define who you are and who you want to be. Do you remember the tension …
Top Logo Design Pitfalls and How to Avoid Them
Hey! Come here. Come closer. We’ll let you in on a well-kept industry secret. The trick to designing the perfect logo, every time, regardless of who the client is, how exacting their specifications are, and …
Things to Prepare for After Your Website Launches
There’s almost nothing on earth as hectic and frenzied as the run-up to a website launch. Key executives are often found weeping under their desks, and lesser marketers have been driven mad by the process. …
What are the Benefits and Best Practices of Video Marketing?
Hi, Everyone! This is our second entry in our Tapping our Trusted Partners series, where we invite one of our closest partners and fellow entrepreneurs to explain more about their services and how they help businesses …
What’s Your Time Worth? Why You Should Outsource Graphic Design
Unless you’re fabulously wealthy, everything in life involves trade-offs. If you choose the steak, then you can’t eat chicken. If you select the minivan, then you can’t own the sports car. If you stay up …
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