CCG Awards: 2019
Time is absolutely flying! 2020 is almost here, and we’ve been so consumed partnering with such trailblazing marketers and business development folks that we haven’t had a second to share with you the awards we’ve …
My New Logo Is Complete! What’s Next?
Now you retire to Barbados, wealthy and fulfilled, having left behind a legacy that will live on long after you’ve sloughed off this mortal coil. Congratulations on a job well done. Business is easy! This, of …
Meet The Crew
Places People! Places Please! Your brand is kind of a celebrity and it’s our job to make it shine, so roll out that red carpet and let’s see it smile for the camera! We hope it’s …
Instagram for Business: Is it Worth My Time?
Let’s imagine for a moment that the year is 1890. Yosemite was just designated a national park, the Sherman Anti-Trust Act started battling monopolies, and after years of suffering for his art, Vincent Van Gogh …
Why Do Designers Cling to Adobe Software?
Designers are a protective bunch. We love our tools, and we’ll fight for them like a mother bear fights for her cubs. Like a carpenter or a mason, our tools are an extension of our …
Grudge Match 2: G Suite vs. Microsoft Office 365
Welcome back, fight fans! Tonight we have a battle royale. A match for dominance on the desktop as well as the cloud. These soaring titans of textual tyranny have the combined support of billions, from …
Rebranding vs. Brand Refresh: What’s the Difference?
The difference between these two processes is fairly well defined, and yet the two are often mistaken for each other. Part of the reason for this is that they both involve much of the same …
Navigating the Sea of Digital File Types – Part One
A Guide to When and How to Use Them Other than government agencies and the text messages of your common variety pre-teen, there is no great collection of two and three-letter acronyms than the myriad file …
My Brand is Just My Logo, Right?
Not Exactly. Here's What Makes a Brand You can be forgiven for thinking a company’s logo is the extent of its brand. After all, it’s the most obvious portion, and the word 'brand' comes from the …
Rebranding? Here’s What to Expect and How You Should Prepare
Is your current brand getting a bit stale? Is it not connecting with consumers the way it used to? Are your competitors evolving their brands and leaving you behind? Has your corporate structure, culture, or …
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