The global manufacturing sector is big — mindbogglingly, tremor-inducingly, face-twitchingly large. To get a sense of the scale, consider that the top 10 manufacturing countries combine to contribute nearly 10 trillion dollars to global GDP. That figure is larger than every sovereign economy on the planet save two — the U.S. and China. It represents a staggering amount of economic...

What is SEM? Well, the answer’s simple. SEM is a subset of SM, and sibling to SEO. It’s a type of PPC, but not all PPC is SEM. Some PPC is social, but social is certainly not SEM or SM. Got it? Of course not. And that’s why marketing practices are often daunting to the uninitiated. They throw off a...

Website best practices change over time. Layouts, organizational structures, and aesthetics fall in and out of vogue. Security requirements alter to keep pace with a developing threat landscape. The elements that Google and other search engines consider when deciding search rankings are in constant flux. Even a website’s messaging can grow stale with use. What this means is that given...

Rarely does a year influence design as dramatically as we saw in 2020. But then, there hasn’t been a year like 2020 in a very long time. Basic assumptions about how we live were upended, and the status quo was interrupted in ways no one could have predicted. Design is almost always an answer to the prevailing themes of the...

Anyone that’s owned a car, a computer, or a house knows that your purchase is just the first step in a long chain of necessary actions and expenses required to protect your investment. If you don’t change your car’s oil regularly, the engine could seize. If you don’t back up your hard drive, you run the risk of losing important...

Take a moment and try to picture a particularly lousy logo you’re familiar with. When you first saw it, did it inspire confidence in the brand, or did it make you want to choose anything but? How about a poorly designed website you’ve seen? Did you stick around to learn more about the company, or were you clicking the back...