Are You Using Google Fonts? You Should Be.

Are You Using Google Fonts? You Should Be

3 Minute Read

Arial. Calibri. Nunito. Times New Roman…Fonts!

Regardless of the caliber of their branding and imagery, every successful blog, website, and piece of marketing needs words to make them work. What do we mean? Allow us to ‘spell it out’ for you…in order to be seen and read properly on the millions of devices we use every day…to achieve emphasis and bold ideas? Underlining principles? Those words all require fonts—and in 2022 and for the foreseeable future, Google Fonts are the gold standard.

‘What is a Google Font? Why is Google Fonts the preferred medium? What are the benefits? What do we need to do to stay current and up-to-date? How do you spell, ‘Nunito.’’

We’re here to help answer these questions and get you started with some easy-to-understand knowledge based on our favorite font styles and the big Google itself. Grab your laptops and select your favorite fonts. Let’s find out what they’re made of (and see if Google Fonts has a better alternative!)Are You Using Google Fonts? You Should Be.

Blog 98: Are You Using Google Fonts? You Should Be.|

What Are ‘Google Fonts?’

‘Google Fonts makes it easy to bring personality and performance to your websites and products. Our robust catalog of open-source fonts and icons, makes it easy to integrate expressive type and icons seamlessly—no matter where you are in the world.

Our font catalog places typography front and center, inviting users to explore, sort, and test fonts for use in more than 135 languages. We showcase individual type designers and foundries, giving you valuable information about the typographers and their process, as well as analytics on usage and demographics. Our series of thematic collections helps you discover new fonts that have been vetted and organized by our team of designers, engineers, and collaborators, and our default sort organizes fonts based on popularity, trends, and your geographic location…’

Google Font Support

Not the worst sales pitch in the world, right? But if you’re still confused (or if fonts just aren’t your thing), let us spell it out for you…Google fonts are preferable to other types for a few different reasons…

Google Fonts: What Is There To Write Home About?

Let’s break it down into (5) key points:

1) They work on most, if not all browsers, and their font styles display consistently on electronic devices of all types and sizes. Skipping over the hassles of different displays and removing the need for constant dev tweaking, with Google Fonts, the verbal picture stays the same, no matter the aspect ratio or device!

2) They are provided by Google, a secure and (mostly) trusted developer and they come in lots of styles/cases. As such, they are regularly applied with the newest updates and releases.

3) They can be used across Google Workspace, an in-house suite of common programs like Google Sheets (think Excel or Numbers), Google Docs (think Word or Pages), and Google Sheets (think Powerpoint & Keynote). All 3 (and more) of Google’s main offerings work with Google Fonts to provide consistent style, functionality, and online presence to your digital collateral.

4) They can be used to more easily collaborate with open sources. The entire font catalog is open source and available to anyone, making beautifully consistent typography and consistently beautiful iconography accessible to anyone, for any project. 

5) They can even make the web faster! By delivering the smallest and most efficient amount of data possible, Google’s server technology speeds up load times and eliminates unnecessary caching of large files.

Not only easy to access, use, and share, these font styles are available everywhere AND created by a trusted developer…they make browsing the internet faster and they make working together easier?!? It’s really a no-brainer…you need to switch to Google Fonts. Preferably sooner rather than later…

Making The Switch To Google Fonts Will Be Important

While your trusty font book and your current fonts might be safe for now, as discussed in a previous blog…BIG CHANGES ARE COMING TO CERTAIN FONTS IN THE FUTURE. But the change from Postscript 1 isn’t the only change that’s guaranteed to happen—with Google’s constant need for improvement and optimization, they understand the immediate benefits of Google Fonts for themselves, advertisers, and users. More time to surf the internet? More time to search Google…

Instead of waiting for the announcement, start using Google Fonts whenever possible. That way, when the change does happen, you’ll already be typing smoothly and worry-free.

Finding More Resources & Assistance With Google Fonts

You could browse Google Font’s FAQ section here…
 
But are you still feeling a bit unsteady on the keyboard? Fingers are weak when you type, ‘Helvetica?’ Those knees heavy when you contemplate ‘Roboto?’ Not anymore. Let’s figure out which font works best for you!
 

Learn a bit more about Google fonts (and fonts, in general) from a professional graphic designer! schedule a call with one of our team members today

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