Industry news, marketing, design & communication tips

Marketing just ain’t what it used to be. But do you really want to live in Don Draper’s world? Okay, maybe you do. But the simple truth is, what worked for Mad Men way back when isn’t relevant today.  Newspapers, print media, and television are still viable approaches for some products, but today’s buyers don’t always have time to stop,...

Creating an effective lead generator strategyIf you’re familiar with StoryBrand or inbound marketing, you’ve likely heard of a lead generator (also known as a lead magnet or transitional offer) before. Many manufacturers and distributors fall into the ‘build it and they will come’ trap with their lead generator.The reality is having a professionally designed lead generator is a great start,...

Email marketing is a powerful tool for small businesses looking to grow their customer base and increase sales, but only if they’re willing to write and experiment with different templates and styles. In other words, you have to be willing to get creative!With the right strategies and tactics, it’s almost a sure thing. Targeted, relevant, and valuable email marketing can...

With increasing concerns over data breaches, cyber attacks, and online privacy, it's more important than ever for businesses to take user privacy seriously. If your industry isn’t getting hacked now, with advances in AI and supercomputing coming right down the line, that could be the least of your worries soon. This problem is, at its root, a consumer problem, and...

As attention spans continue to shrink, the world turns to content gurus and 35-second videos about becoming a millionaire instead of good, thoughtful content…or that’s what tech news would like you to think. Short-form content is becoming more popular and important than ever before, but that doesn’t mean that all quality is going out the window. Content can be concise...

Growing your online presence and reaching your target audience can be an exciting process, but in a world where algorithms change every day, it's more often a frustrating one. Digital strategists are faced with more and more competition, while being told they have more tools than ever to succeed. Both can be true, but it can be disheartening not to...

Trade shows are an excellent opportunity for companies to showcase their products and services to a wide audience. However, with so many other companies competing for attention, it can be challenging to stand out from the crowd, especially when everyone is handing out free goodies. That's where a well-designed trade show display comes in.  Want to attract attention on the...

As a digital marketing and graphic design agency, we understand the importance of video content in today's digital landscape. Video is a powerful tool for engaging audiences, conveying complex ideas, and building brand awareness. However, with so many different video styles and formats to choose from, it can be challenging to know which one will work best for your business....

Are you looking to construct a website that stands tall and functions flawlessly? Wireframing is the scaffolding that will help you build a rock-solid digital presence. At Costello Creative Group, our team of skilled writers, graphic designers, and digital strategists understand the need to create a blueprint when building a successful website. So, let's break ground on wireframing and discover...

If you're looking to boost conversions on your website, there's no better tool to turn to (for now) than Google Analytics. This powerful platform provides invaluable insights into user behavior, allowing you to optimize your website for maximum engagement and profitability. In this piece, we'll analyze how you can use Google Analytics to improve your website's conversions and drive business...