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- Clarify your messaging
- Improve user experience
- Boost SEO rankings
A website audit is a rigorous process that examines your site from several different perspectives. It’s critical not to skip a section because every component contributes equally to your website’s overall health. If you repair structural issues but don’t address security concerns, your website will remain exposed to attack. If you fix security issues but ignore SEO, your search performance will suffer.
Let’s look at a few of the major areas included in our proprietary audit.
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Branding | Follows a cohesive color palette across the entire website | Cohesive colors are used in images, typography, links, and buttons |  | ||||||
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Branding | Follows a cohesive color palette across the entire website | Cohesive colors are used in images, typography, links, and buttons | | ||||||
Branding | |||
Follows a cohesive color palette across the entire website | |||
Cohesive colors are used in images, typography, links, and buttons | |||
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|---|---|---|---|---|---|---|---|---|---|
Content | Critical content is above the fold | The imaginary line where the bottom of your screen cuts off a page is called a fold. “What You Do” should fit above the fold. |  | ||||||
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|---|---|---|---|---|---|---|---|---|---|
Content | Critical content is above the fold
| The imaginary line where the bottom of your screen cuts off a page is called a fold. “What You Do” should fit above the fold. | | ||||||
Content | |||
Critical content is above the fold | |||
The imaginary line where the bottom of your screen cuts off a page is called a fold. “What You Do” should fit above the fold. | |||
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|---|---|---|---|---|---|---|---|---|---|
Design | Web fonts are used for cross browser compatibility
| Google Fonts are industry standard to be used on websites for compatibility between browsers and mobile devices. It is typically standard to pair Google fonts with brand typography. | | ||||||
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|---|---|---|---|---|---|---|---|---|---|
Design | Web fonts are used for cross browser compatibility
| Google Fonts are industry standard to be used on websites for compatibility between browsers and mobile devices. It is typically standard to pair Google fonts with brand typography. | | ||||||
Design | |||
Web fonts are used for cross browser compatibility | |||
Google Fonts are industry standard to be used on websites for compatibility between browsers and mobile devices. It is typically standard to pair Google fonts with brand typography. | |||
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|---|---|---|---|---|---|---|---|---|---|
User Interface | Page design is mobile responsive
| Page designs resize for both tablet and mobile phone. |  | ||||||
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User Interface | Page design is mobile responsive
| Page designs resize for both tablet and mobile phone. | | ||||||
User Interface | |||
Page design is mobile responsive | |||
Page designs resize for both tablet and mobile phone. | |||
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Technical | SSL Certificate
| SSL certificate is required to instill trust if a user is to give you their information. | | ||||||
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|---|---|---|---|---|---|---|---|---|---|
Technical | SSL Certificate
| SSL certificate is required to instill trust if a user is to give you their information. | | ||||||
Technical | |||
SSL Certificate | |||
SSL certificate is required to instill trust if a user is to give you their information. | |||
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SEO | Has an XML sitemap accessible
| Bots crawl your sitemap.xml document to gather information about your website’s structure and determine which pages are most important to users. | | ||||||
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|---|---|---|---|---|---|---|---|---|---|
SEO | Has an XML sitemap accessible
| Bots crawl your sitemap.xml document to gather information about your website’s structure and determine which pages are most important to users. | | ||||||
SEO | |||
Has an XML sitemap accessible | |||
Bots crawl your sitemap.xml document to gather information about your website’s structure and determine which pages are most important to users. | |||
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|---|---|---|---|---|---|---|---|---|---|
Accessibility | Keyboard only navigation
| All content and functions on a website must be accessible by keyboard only and must not allow users to fall victim to keyboard trap (users must be able to navigate forwards and backwards). | | ||||||
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|---|---|---|---|---|---|---|---|---|---|
Accessibility | Keyboard only navigation
| All content and functions on a website must be accessible by keyboard only and must not allow users to fall victim to keyboard trap (users must be able to navigate forwards and backwards). | | ||||||
Accessibility | |||
Keyboard only navigation | |||
All content and functions on a website must be accessible by keyboard only and must not allow users to fall victim to keyboard trap (users must be able to navigate forwards and backwards). | |||
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When you need a new website or it’s time for a refresh, there are a few things that are worth thinking about before engaging a design firm.
The web design process is enhanced and projects are more successful when you have considered these points prior to a consultation. While it’s not necessary to have each and every one of these items defined in full, your awareness of these points will make the project ramp up much faster.
Following your request, we'll schedule a brief 15-minute call to get acquainted and assess fit. This is an excellent platform for Q&A.
Once we receive your approval, we’ll go ahead and perform our proprietary 70-pt website audit. We’ll also address any specific concerns you have that may fall outside of our standard inspection.
Following our website audit, we'll schedule a 60-minute call to review our findings. We'll aim to identify any areas of opportunity as well as shortcomings.
If you decide to hire our team to implement our expert recommendations, we’ll credit this investment towards a refresh or redesign based on recommendations from your personalized audit.
Website best practices change over time. Layouts, organizational structures, and aesthetics fall in and out of vogue. Security requirements alter to keep pace with a developing threat landscape. The elements that Google and other search engines consider when deciding search rankings are in constant flux. Even a website’s messaging can grow stale with use.
What this means is that given enough time, your MFG website will become a fossil, no matter how cutting edge it was when it first came into the world. Whether it cost you $10,000 or $500,000, it, and every other site, are slowly descending into obsolescence. The process is inevitable. But there’s hope!
Website audits are a battle against the ever-grinding spiral toward mediocrity. They’re an opportunity to rate your site’s performance, aesthetics, SEO, security, and messaging against your competition and the standards of the day. They uncover elements that are no longer working and those that can be improved. A thorough audit offers periodic rejuvenation, allowing your website to last far longer than it would otherwise.
(Collaborating Since 2019)
(Collaborating Since 2019)
(Collaborating Since 2018)
