When cooking up a good marketing campaign, there are many different things to consider before finalizing your company’s signature recipe.
Collecting your team members, ensuring that you have everything you want (and need), and creating your own mise en place back in the office…can you smell what we’re cooking over here? Marketing and food should be fun, engaging, colorful, and kept fresh. Most teams overthink it—way too many cooks overdo it. Let’s be good chefs and better marketers today, people!
Are you ready to learn about the sweetest & spiciest additions that we suggest? Want to know how to avoid overdoing your next campaign? Do you want to wear a silly hat?!?
“YES, CHEF!” – Then turn the next page in this marketing recipe book—let’s turn up the heat with 8 Ingredients To Make Your Marketing Campaign A Success!
Remember: We’re aiming for a well-thought-out meal with attractive, desirable elements (that you can afford!) You can strike marketing (or culinary) gold by randomly throwing things into a pot…but we’d never suggest it. Tackle your next marketing campaign recipe with some notes and a final idea ready!
Think carbs! You need something hearty to bring & hold everything together…
Is your campaign centered around a particular medium or platform? An event? A target audience? If it isn’t…it should be. By selecting a central goal (or meat/pasta), you’re already forming the end goal in your mind and moving toward it with the right binding ingredient. This, by default, makes anything easier to achieve!
Talk about what worked last time…and what didn’t. Crack a few eggs.
While talking about prior campaigns, especially ones that didn’t perform well, can be awkward, you have to do it! Try to make it fun (or at least bearable!) Order pizza, turn on some music, grab the markers and the whiteboard…solve problems! Communicate!
Don’t be afraid to add spice. Try new ideas and explore other methodologies.
BAM! Everyone likes a bit of flavor and something…different. Hear about a new strategy? Learn about a new free online tool? Pepper these things in among your most tried and tested recipes.
Stick your fingers in the content mix—try to (taste) test every piece of content before it goes out.
If you have the opportunity and the resources, make sure to test your content out in small batches. Run low-count tests, host focus groups, send out polls on LinkedIn—just get some good results!
Be proactive—get your hands dirty. Your fellow chefs will thank and respect you for it.
If you’re leading a marketing campaign, you need to know it inside and out. No one is ‘too good to do anything’ here. It’s all hands on deck when you’re creating something like good marketing…the dinner rush does not wait at this restaurant!
Use fresh ingredients. Try to at least avoid reusing all of your old content.
Sticking to the exact same marketing as the last cycle can be an attractive and reasonable option, but it’s almost always better to at least consider changing it up a bit. There’s nothing wrong with continuing to use what works, just make sure that you’re measuring and qualifying that every year. Keep an accurate inventory of performance!
All customers, especially new ones, care about taste AND how the final product looks. Work on your plate presentation.
Taste is most important, but if that delicious meal gets to the table half off of the serving platter, no one is going to be very excited. Need help cleaning up your design or making sure that your copy is looking tasty? Schedule a call with one of our professional graphic designers or writers.
Sharpen the knives regularly. Encourage your team to read books, take classes, and attend seminars & networking events.
Without some motivation, even the best team members can start to feel as though their work is boring…meaningless…and dull. Instead of waiting until this burnout occurs, help your colleagues/employees find their “whetstones.”—something they can reliably use to sharpen their skills.
Remember these 8 “ingredients” and your campaign will go over great with the critics. If it doesn’t? Get back in the kitchen and keep experimenting. Feeling burnt out? Ready to quit? Need a new burst of passion for your art and your brand? Schedule a call with one of our team members today and let’s fire up the stove.
Here’s an actual ingredient list for something that looked delicious to us—check out the recipe here and enjoy!
1 lb. boneless, skinless chicken breast ($5.56)
2 Tbsp butter ($0.26)
2 cloves garlic ($0.16)
1/2 lb. penne pasta ($0.40)
1.5 cups chicken broth ($0.20)
1 cup milk ($0.32)
3 oz. cream cheese* ($0.29)
1/3 cup basil pesto ($0.73)
1/4 cup grated Parmesan ($0.44)
freshly cracked pepper ($0.03)
1 pinch crushed red pepper ($0.02)